Director of Enrollment Marketing, Texas McCombs

Job Posting Title:

Director of Enrollment Marketing, Texas McCombs

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Hiring Department:

Red McCombs School of Business

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Position Open To:

All Applicants

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Weekly Scheduled Hours:

40

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FLSA Status:

Exempt

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Earliest Start Date:

Immediately

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Position Duration:

Expected to Continue

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Location:

UT MAIN CAMPUS

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Job Details:

General Notes

Texas McCombs is a top business school at the center of one of the most innovative cities in the U.S. The McCombs community champions hands-on experiences alongside the ground-breaking research and thought-leadership of a world-class faculty. The collaborative spirit and enterprising drive of the Longhorn alumni network, one of the largest university networks in the world, is embedded in our culture, making us human-centered and future-focused in all our endeavors. We are shaping those who will shape tomorrow, and solving challenging problems while remaining committed to creating a community that is dynamic, supportive, and challenging. What starts here really does change the world.

For more information about the McCombs School of Business please visit https://www.mccombs.utexas.edu/

Purpose

The McCombs School of Business's Director of Enrollment Marketing will lead and optimize the marketing and pipeline strategy for a variety of graduate programs to help Texas McCombs attract prospective graduate students. As a member of the Chief Marketing and Communications (CMCO) team, the Director of Enrollment Marketing is responsible for collaborating with various stakeholders to develop and execute integrated demand generation campaigns, track and analyze pipeline and enrollment data, and build a high-performing marketing team. They serve as a strategic partner to the Masters of Science Programs Office (MSPO) and the Masters of Professional Accounting (MPA) program leadership to achieve enrollment goals and ensure a consistent brand experience for applicants across the School’s portfolio of specialized master's programs. This role supervises the enrollment marketing and marketing operations team and reports to the Chief Marketing and Communications Officer.

Responsibilities

MSPO & MPA Application Pipeline Strategy & Oversight

In consultation with the Director of MSPO/ MPA Admissions and program office leadership, recommend appropriate activities, goals, and benchmarks to achieve enrollment goals. Lead the creation and execution of the demand generation strategy for one-year master’s programs in pursuit of qualified applications to meet the School’s MSPO/MPA program enrollment goals. This includes:

• Advising MSPO and MPA marketers on the development, execution, and active maintenance of lead nurturing programs.
• Working with MSPO/MPA marketers to identify new inbound and outbound marketing activities that deliver a significant number of qualified leads while monitoring Return on Investment (ROI) and optimizing Customer Acquisition Cost (CAC).
• Developing and executing multi-step, integrated demand generation campaigns. Aggregating and analyzing data to help define key personas for nurture programs. Driving strategy for paid ad, paid search, and retargeting activities.

School Collaboration

• Partner with the McCombs Technology Solutions group to address any Marketo campaign data issues, new requests or updates to existing configuration for MS graduate programs.
• Serve as the subject matter expert in Salesforce and Marketo data governance meetings and provide the point of view (POV) for graduate program marketing.
• As the School’s primary Marketo administrator, regularly assess Marketo and Salesforce lifecycle for process improvements to ensure full optimization of technology. In partnership with McCombs Technology Solutions, strategize and implement changes in alignment with School’s strategic priorities.  

People and Resource Management

• Lead, supervise, and establish performance goals for a staff of marketing operations and marketing team members.
• In partnership with program office leadership, allocate marketing budgets across the specialized masters’ portfolio.
• Manage an external media agency's performance and scope of activities for the School of Business. Develop and evaluate RFPs and contracts for advertising agency support as needed.

Marketing Program Compliance & Best Practices

• Maintain knowledge of digital marketing best practices and digital marketing compliance best practices (FERPA, GDPR, etc.).
• Serve as a resource on Marketo and marketing automation