Senior Manager, Consumer PR

At Scribd (pronounced “scribbed”), we believe reading is more important than ever. Join our cast of characters as we work to change the way the world reads by building the world’s largest and most fascinating digital library: giving subscribers access to a growing collection of ebooks, audiobooks, magazines, documents, Scribd Originals, and more. In addition to works from major publishers and top authors, our community includes over 1.9 M subscribers in nearly every country worldwide.
Have you heard about our future of work program, Scribd Flex? As a key principle, we embrace flexibility and allow employees, in partnership with their manager, to choose the work-style that best suits their individual needs and preferences. And, we create intentional in-person moments with each other that build culture and connection.
We’re looking for a Communications Manager to develop and execute a strategy that elevates Scribd’s unique points of consumer difference to help increase brand awareness and consumer consideration. Key responsibilities include ideating, managing, and executing programs that highlight Scribd’s mission, Original content consumer-facing programs while increasing product review consideration and consumer sentiment around Scribd’s subscription service.
This is a high-impact role that will be responsible for building our brand awareness through the execution of integrated campaigns while storytelling the importance of our corporate vision: to inspire the world through stories and knowledge. 
If you are a self-starter who is strategic, flexible and resourceful, and thrives on building buzz and creating excitement for consumer brands we’d love to talk with you!

About the Role & Team:

• We’re looking for a Sr. Manager, Consumer PR to develop and execute strategies that leverage earned media to elevate Scribd’s unique points of difference in an effort to increase brand awareness and consumer consideration.
• This role is an integral part of the Scribd Communications team, a dynamic group of professionals who are passionate about sharing Scribd’s vision and mission with the world. Set within the marketing department, we are aligned with company priorities and support a shared goal.
• An important company function, the Communications team currently oversees corporate and consumer global brand storytelling, crisis response and reputation management, influencer marketing, and developing communications campaigns to launch and support Scribd’s original content. 
• Key responsibilities include ideating, managing, and executing programs that highlight Scribd’s mission, Original content consumer-facing programs while increasing product review consideration and consumer sentiment around Scribd’s subscription service.
• This is a high-impact role that will increase the brand’s consumer awareness across earned media channels.

About You:

• You thrive on developing and executing strategies in a constantly evolving environment. 
• You have a deep understanding of and experience in positioning subscription services or other intangible consumer goods (i.e., telehealth) in consumer media; a strong grasp of developing compelling consumer positioning and messaging; experience managing external support including freelancers, consultants, and agencies; and the ability to articulate objectives and specific needs to stakeholders at every level.  
• You are a master at working holistically, creating seamless plans and messages that resonate and are nuanced for different audiences. 
• You are a creative, energetic team player who has strong media relations and writing skills and is an expert at identifying storytelling trends and developing and nurturing relationships.
• You are passionate about excellence in writing and verbal communications and thrive in a collaborative environment, rolling up your sleeves to the job done.
• You have worked with private and public companies and understand the challenges inherent in messaging each. 
• You are a world-class communicator with a passion for pitching and a finger on the pulse of current PR tactics, as well as an interest in leveraging emerging communications platforms to create impactful consumer messages.

You Will:

• Lead Scribd’s consumer PR agency to define, develop and oversee execute strategies that generate high-quality media placements in the consumer media space
• Develop and strengthen relationships with key reporters, bloggers and influencers in the general consumer, publishing and consumer technology spaces to generate interest in reviewing Scribd’s core product and original content releases 
• Develop and execute brand and influencer events, partnerships and media engagements
• Work cross-functionally to plan and execute PR campaigns to support original content launches in the US and Mexico 
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