Manager, PACE Marketing

AnewHealth is one of the nation’s leading pharmacy care management companies that specializes in caring for people with the most complex, chronic needs—wherever they call home. We enable better outcomes for patients and the healthcare organizations who support them. Established in 2023 through the combination of ExactCare and Tabula Rasa HealthCare, we provide a suite of solutions that includes comprehensive pharmacy services; full-service pharmacy benefit management; and specialized support services for Program of All-Inclusive Care for the Elderly. With over 1,400 team members, we care for more than 100,000 people across all 50 states.

Job Details

The Manager of PACE Marketing serves as the dedicated growth and brand activation lead for AnewHealth for PACE. This role is responsible for ensuring consistent market presence, scalable content development, and coordinated demand generation efforts that drive growth, strengthen account relationships, and elevate brand health across PACE audiences. This role partners closely with Growth, Account Management, Product, and Clinical teams to ensure marketing initiatives are effectively activated in market.

Responsibilities

PACE Market Activation & Presence

• Serve as the primary marketing lead supporting PACE growth initiatives and ensure consistent market presence

• Translate enterprise marketing strategy into PACE-specific campaigns and activation plans

• Identify and close execution gaps to ensure initiatives move from idea to activation

• Maintain alignment across Growth, Account Management, and Clinical teams

Content Strategy & Execution

• Develop and manage a PACE-specific content roadmap aligned to growth priorities

• Lead creation of high-impact content such as case studies, thought leadership, and sales enablement materials

• Ensure consistent brand voice and positioning across all PACE-facing materials

• Partner with internal SMEs to translate clinical and operational expertise into market-facing content

Demand Generation & Growth Support

• Develop and manage a PACE-specific content roadmap aligned to growth priorities

• Lead creation of high-impact content such as case studies, thought leadership, and sales enablement materials

• Ensure consistent brand voice and positioning across all PACE-facing materials

• Partner with internal SMEs to translate clinical and operational expertise into market-facing content

• Set and monitor social media KPIs, including engagement quality, follower growth among target personas, click-through rates, amplification, and contribution to inbound traffic and pipeline.

Account Management & Field Support

• Partner with Account Management to support client engagement and retention initiatives

• Provide tailored communications, presentations, and campaign support for accounts

• Deliver rapid-turn marketing support for field-driven needs

The above essential functions are representative of major duties of positions in this job classification. Specific duties and responsibilities may vary based upon departmental needs. Other duties may be assigned similar to the above consistent with knowledge, skills and abilities required for the job. Not all of the duties may be assigned to a position.

Qualifications: These represent the desired qualifications of the ideal candidate. They are not meant to limit consideration for candidates who do not meet all of the standards listed. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education

• Required: Bachelor’s degree in marketing, communications, business, analytics, or a related field.

• Preferred: Certifications in Salesforce, Pardot, ABM platforms, Google Ads, or analytics tools.

Experience

• Required: 5+ years of experience in digital marketing, growth marketing, marketing automation, or CRM-driven campaign management.

• Marketing experience in healthcare or health-tech a plus.

Skills & Abilities

• Strong proficiency with marketing automation systems, CRM workflows, digital analytics, and lifecycle marketing models.

• Demonstrated expertise in SEO, GEO, SEM, paid search, and website optimization.

• Proficiency with content management solution (CMS) platforms (e.g., WordPress) and analytics tools (e.g., Google Analytics)

• Strong written and verbal communication skills with the ability to t