Vice President, Marketing Insights and Systems - Virtual

Our story

At Alight, we believe a company’s success starts with its people. At our core, we Champion People, help our colleagues Grow with Purpose and true to our name we encourage colleagues to “Be Alight.”  We are passionate about connecting purpose with impact.  Alight empowers clients to build a healthier and more financially secure workforce by unifying the benefits ecosystem across health, wealth, wellbeing, navigation, and absence management.

Our Benefits

With a comprehensive total rewards package, Alight offers programs and plans that support your mind, body, wallet, and life. Benefits include health, dental and vision coverages starting Day One. Additionally, Alight colleagues enjoy wellbeing programs, retirement plans with contribution matching, generous time off, parental leave, continuing education, and career growth opportunities – all within a thriving global organization.

Flexible Working

So that you can be your best at work and home, we consider flexible working arrangements wherever possible. Alight has been a leader in the flexible workspace and “Top 100 Company for Remote Jobs” 6 years in a row.

Great Place to Work

Thanks to the work of every colleague, Alight has received multiple awards of recognition including “Great Place to Work” for the past 7 years and Fortune’s “Best Companies to Work For.” To learn more about our company culture and awards Click Here.

If you, Champion People, seek to Grow with Purpose, and embody the meaning of Be Alight – We invite you to join our team!  Learn more at careers.alight.com. 

The Role

Do you enjoy operating in the gray, and defining business strategy based on insights? Join Alight as the Vice President of Marketing Analytics and Systems, a pivotal executive leadership role responsible for architecting the operational, analytical, and go-to-market (GTM) foundation that enables scalable, data-driven growth within an enterprise health services technology environment.

Key Responsibilities

Marketing Analytics & Insights

• Build a unified marketing analytics program with reproducible reporting, automated dashboards, forecasting models, and KPI frameworks for real-time information distribution

• Deliver executive-level insights influencing strategy and investment decisions.

Market Strategy & White Space Analysis

• Lead TAM, market structure, and whitespace analyses to identify expansion opportunities.

• Translate insights into actionable product and GTM recommendations.

Go-to-Market (GTM) Engineering

• Oversee/Manage/Architect end-to-end GTM systems including funnel design, lifecycle workflows, qualification frameworks, and enablement paths.

• Partner with Sales, RevOps, FP&A, and Customer Success to ensure lifecycle alignment.

Marketing Operations & Technology

• Own and evolve the marketing technology stack to ensure scalability, data integrity, compliance, and seamless system integration.

• Establish operational frameworks, governance models, and performance management processes to support predictable revenue growth.

• Lead attribution strategy, funnel analytics, and marketing performance measurement across all channels and segments.

Win/Loss & Strategic Insights

• Build and manage a comprehensive win/loss program.

• Present insights to senior leadership and drive alignment on actions.

Pricing Strategy & Offer Support

• Partner with Product and Finance to support pricing architecture and monetization strategy.

• Support offer experiments and scenario modeling.

Leadership

• Manage, coach and lead through transformation your direct report team members. These technology operations/marketing operations pros are fluent in systems such as Salesforce, Marketo, Demandbase, 6sense, Clay, Zapier, Qualified, 1mind, Power BI, and more.

• Lead from the front with an AI-first mindset; test and learn, scale and optimize using insights, technology, and tools

Qualifications & Experience

• Bachelors degree or equivalent work experience.

• 15+ years of B2B SaaS marketing experience, including 5+ years in senior leadership roles.

• Advanced analytical skills and experience in regulated or healthcare-related industries preferred.

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