Director of Marketing, Events - Remote - OVG Corporate

Oak View Group

Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.

Overview

Are you passionate about event marketing? Do you have a knack for engaging communities and creating memorable experiences? Join Oak View Group as the Director of Marketing, Events, where you’ll lead innovative marketing campaigns and promotions for a variety of revenue-driven and brand-specific events globally. From conceptualizing creative campaigns to executing flawless activations, this role is critical in driving ticket sales, fostering engagement, captivating story-telling through best in class content capture and delivering exceptional event experiences.

 

This role pays an annual salary of $131,000 to $150,000 and is bonus eligible.

 

Benefits for FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).

 

This position will remain open until April 18, 2025.

Responsibilities

As Director of Marketing, Events, you will oversee the marketing strategies for a diverse portfolio of events, including but not limited to:

Revenue-Driven/External Events

 

●  Spectrum Concessions’ Sweet Beats International and Sugarland Jazz Festival

●  Pollstar Live!

●  Production Live!

●  Pollstar Awards

●  VenuesNow Conference

●  VenuesNow All Stars

●  Women of Live

●  Impact 50

●  Impact International UK/Euro

●  OVG’s Theater Alliance Gala

●  F1: Turn 12 multi-day activation

●  Market-Specific Events/Activations TBD for 2025 (e.g., ILMC, SXSW, ACL)

Brand/Internal Events

●  Impact Next Gen Feature Event

●  OVG Hospitality Summit

●  GOAL Invitational & Dedicated Summits

●  GOAL + Alliance Awards

●  Alliance Events (e.g., NBA All-Star Game, NHL All-Star Game, Summit)

●  Annual OVG Meetings (GP, GM, ERG, etc.)

●  Leadership Conference (2025 10-Year Anniversary Celebration)

●  Owned and Operated Events:

○  Ground-breakings

○  ribbon cuttings

○  sponsorship/premium events

○  openings, etc.)

●  Holiday Events (TBD)

Key Responsibilities

●  Develop and execute comprehensive marketing plans for all assigned events, including strategic marketing plans and creative activations.

●  Establish and maintain strong relationships with a database of strong Photographers and videographers, media partners and oversee the media buying process across multiple platforms (digital, radio, print, TV, outdoor).

●  Create memorable and one-of-a-kind activations to enhance the attendee experience and drive event engagement.

●  Collaborate with cross-functional teams to design and implement content strategies, including promotional materials, videos, and digital and social campaigns.

●  Work closely with Digital and CRM leads for necessary campaigns.

●  Work in tandem with the Global Events team to align on strategies and deliverables.

●  Coordinate with photographers and videographers to capture event highlights and

collaborate with PR and social media teams for content distribution.

●  Analyze event marketing performance and implement adjustments based on data

insights.

●  Track and report on ticket sales, ensuring goals are met and revenue opportunities

maximized.

●  Research and implement event marketing trends, applying best practices to campaigns.

●  Manage relationships with all internal and external key stakeholders to ensure seamless

event execution.

●  Prepare post-event recaps to share insights and results with stakeholders.

●  Travel as necessary to be onsite for applicable events.

●  Overall, execute seamless collaboration with the VP of Events and their team as well.

Qualifications

Bachelor’s degree in Marketing, Advertising, Communications, or a related field preferred.

●  Minimum 10+ years of experience in marketing/advertising, with a strong preference for experience in Sports & Entertainment or event marketing.

●  Proven ability to create and execute innovative marketing plans and promotional ideas.

●  Expertise in digital and social media marketing, with a solid understanding of audience

engagement strategies.

●  Strong organizational skills with ex