AIBC Senior Social Media Manager

About AIBC World

AIBC (AI & Blockchain Conference) World is a global leader in AI, Blockchain, Crypto, and Web3 innovation, connecting industry pioneers, investors, developers, and enthusiasts worldwide. Part of the SiGMA Group ecosystem, AIBC World is dedicated to advancing the decentralized future through cutting-edge events, media platforms, and educational initiatives. With a presence across six global offices in Malta, Cyprus, Serbia, São Paulo, Manila, and India, AIBC World champions innovation, collaboration, and thought leadership in the rapidly evolving Web3 space.

Position Overview

The Senior Social Media Manager will be responsible for shaping and executing AIBC World's social media strategy to enhance brand visibility within the AI, Blockchain, Crypto, and Web3 communities. This role requires deep understanding of decentralized technologies, NFTs, DeFi, DAOs, and emerging AI applications, combined with creative content development, community management, influencer collaboration, and data-driven campaign optimization. The ideal candidate is a Web3-native storyteller and digital strategist who can position AIBC World as a thought leader in the space.

Key Responsibilities

Social Media Strategy & Web3 Optimisation:

• Develop and execute a comprehensive social media strategy tailored to AI, Blockchain, Crypto, and Web3 audiences across all platforms (X/Twitter, LinkedIn, Telegram, Discord, Farcaster, Lens Protocol, Instagram, TikTok, YouTube, etc.).
• Continuously analyse and optimize social media campaigns to maximize reach within crypto-native and AI innovation communities.
• Stay ahead of Web3 trends, protocol launches, AI breakthroughs, regulatory developments, and emerging decentralized social platforms to position AIBC World as an industry authority.
• Monitor crypto Twitter, blockchain forums, and AI communities to identify trending conversations and opportunities for engagement.

Content Planning & Publication:

• Create and manage a content calendar focused on AI innovations, blockchain technology updates, crypto market insights, Web3 developments, NFT trends, and DeFi protocols.
• Plan, create, and curate high-quality content (infographics, explainer videos, threads, technical breakdowns, memes, educational reels) that resonates with developers, investors, founders, and crypto enthusiasts.
• Oversee daily social media publications across all platforms, ensuring timely coverage of breaking news in AI and blockchain sectors.
• Translate complex technical concepts (smart contracts, consensus mechanisms, machine learning models, tokenomics) into engaging, accessible content.

Stories & Community Engagement:

• Develop creative social media stories that showcase AIBC events, speaker highlights, Web3 innovations, and community achievements.
• Foster authentic engagement by responding to comments, questions about blockchain technology, and discussions on AI developments in a knowledgeable and timely manner.
• Participate actively in crypto and AI communities, building AIBC World's reputation as a valuable contributor to industry conversations.

Campaign Coordination:

• Plan and execute paid and organic social media campaigns targeting Web3 developers, crypto investors, blockchain startups, and AI innovators.
• Collaborate with internal teams and external partners (blockchain projects, AI companies, crypto influencers) to design campaigns that drive event registrations, media engagement, and community growth.
• Coordinate campaign launches around major industry events (token launches, protocol upgrades, AI model releases, regulatory announcements).
• Track and report on campaign performance, adjusting strategies to meet KPIs relevant to Web3 audiences (Discord joins, Telegram growth, etc.)
  

Influencer & KOL Partnerships:

• Identify and build relationships with crypto influencers, blockchain thought leaders, AI researchers, and Web3 Key Opinion Leaders.
• Negotiate partnerships with influential voices in the crypto space, DeFi protocols, NFT communities, and AI innovation circles.
• Manage ambassador programs and influencer campaigns, ensuring alignment with AIBC World's mission and maximum ROI.
• Monitor influencer performance and community sentiment to ensure authentic advocacy and engagement.