DMM Merchandising Director

About GNC

Since 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As #TeamGNC, we prioritize our consumers, constantly collaborating and developing new ideas to deliver cutting-edge solutions. Our team is passionate about driving change and turning aspirations into actions. We believe that good health is the greatest gift, and there's nothing more rewarding than helping others achieve it. Join us in empowering others to Live Well!

What We’re Looking For:

At GNC we embrace a “Live Well” philosophy, fostering a dynamic environment where innovation meets passion.  Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting-edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day. 

We are seeking an experienced Director, Divisional Merchandise Manager (DMM) to oversee the merchandising strategy, product selection, and financial performance of assigned categories. The ideal candidate will be a strategic thinker with a strong business acumen and a passion for retail and merchandising. The DMM will play a critical role in collaborating cross-functionally to optimize assortments, enhance vendor relationships, and execute merchandising strategies that align with the company’s objectives.

What You’ll Do:

This is a Full-Time Salary Position

The Director, Divisional Merchandise Manager (DMM) is responsible for leading strategic merchandise categories to drive sales, profitability, and market share growth. This role oversees category strategy, vendor partnerships, promotional planning, and product innovation to ensure a competitive position in the industry.

•  Strategic Leadership: Develop and execute merchandising strategies that enhance the customer shopping experience while driving sales, market share, and profitability across all distribution channels (stores and e-commerce).
• Customer-Driven Category Management & Assortment Optimization: Curate a compelling, data-driven product assortment that meets customer needs, ensuring the right mix of innovation, value, and quality. Continuously refine category plans to align with evolving consumer preferences and market trends.
• Vendor & Supplier Partnerships for Consumer Value: Build strong vendor relationships to deliver exclusive, high-quality products at competitive prices, ensuring customers receive the best value, promotions, and innovative offerings.
• Engaging Promotional Planning & Execution: Design promotions and pricing strategies that resonate with customers, driving traffic, conversion, and loyalty while maximizing category profitability.
• New Product Development & Innovation: Leverage consumer insights and market trends to introduce innovative products that excite customers and reinforce GNC’s leadership in key health and wellness categories.
• Omnichannel Collaboration & Execution: Work closely with marketing, inventory planning, store operations, and e-commerce teams to create a seamless, engaging shopping experience across all touchpoints.
• Consumer-Driven Market & Competitive Analysis: Analyze sales data, industry trends, and competitive landscapes to anticipate customer demands and refine category strategies proactively.
• Financial & Business Performance Optimization: Balance financial goals with customer expectations by managing pricing, promotions, and inventory strategies to drive sustainable category growth.
• Process Improvement for a Better Shopping Experience: Streamline merchandising workflows, promotional planning, and execution to ensure customers consistently find the right products at the right time, both in-store and online.
• Team Leadership & Development: Inspire and develop a team of merchants to think customer-first, fostering a culture of innovation, accountability, and strategic execution to enhance the shopping experience.
• Additional duties as assigned

Environmental Factors & Working Schedule:

• Hybrid work environment, 3 days in-person attendance (Pittsburgh, PA) in addition to ability to work remotely 2 days.
• Regularly required to stand; walk; sit; use hands or fingers to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear
• Sedentary work. Exerting up