Associate Manager, Marketing Technology Operations

Lifestyle Brands (the LSB) is a growing house of like-minded brands under the SC Johnson umbrella including Method®, Mrs. Meyer’s Clean Day®, Babyganics® and Ecover®. Headquartered in San Francisco with additional operations in Chicago and throughout Europe, the LSB is home to 650 employees. Together we act as a force for bold, transformative growth with a focus on delivering positive impact for people and the planet. If you’re into pioneering the future and doing good while doing business, come join us.

The LSB is part of SC Johnson, a family-owned company and leading manufacturer of household cleaning, home storage, air care, pest control and shoe care products, as well as professional products. Originally founded in 1886 and headquartered in Wisconsin, U.S.A., SC Johnson and the Lifestyle Brands division are at work for a better world.

ABOUT THE ROLE

The Associate Manager, Mar Tech is a hands-on builder designing how SC Johnson Lifestyle Brands grow through modern marketing technology. You’ll connect Customer Relationship Management (CRM), Customer Data Platform (CDP), Digital Asset Management (DAM), and Content Management System (CMS), analytics, and AI into a scalable ecosystem that’s fully adopted and driving results. Sitting at the intersection of marketing and technology, you’ll partner with Brand, Media, Analytics, Creative, and IT to turn strategy into execution. Based in San Francisco and reporting to the Director of Brand Experience, this role offers a rare chance to build—not inherit—a modern MarTech stack powering iconic brands.

KEY RESPONSIBILITIES

MarTech Strategy & Roadmap

• Own the MarTech roadmap, aligning brand, media, and enterprise technology priorities.

• Turn business and campaign needs into scalable solutions, with clear goals and metrics.

• Prioritize and deliver MarTech initiatives, balancing quick wins and long-term investments.

• Advance integration, automation, and GenAI use cases to improve efficiency and performance.

• Evaluate emerging MarTech and AI tools to keep the stack modern and cost‑effective.

Platform & Data Infrastructure

• Own core MarTech platforms (CRM, CDP, DAM, automation, analytics, CMS), including integration, optimization, and governance.

• Partner cross‑functionally with IT, Analytics, Legal, and Privacy to ensure compliance, security, and responsible AI use.

• Lead first‑party data strategy, driving collection, enrichment, and activation across owned channels in a cookieless world.

• Enable personalization and segmentation, delivering relevant, dynamic experiences across consumer touchpoints.

• Manage platform migrations and integrations, minimizing disruption to live campaigns.

Campaign Optimization & Measurement

• Optimize in‑flight media performance across paid social, retail media, display, and integrated channels to maximize ROI.

• Own media measurement frameworks, linking investment to outcomes through incrementality, MTA, MMM, and brand lift.

• Create closed‑loop learning systems, feeding performance insights back into planning and investment decisions.

• Design and run test‑and‑learn programs (A/B, multivariate) across audiences, creative, and experiences.

• Partner with Consumer Insights and Analytics on post‑campaign reporting, portfolio learnings, and investment reviews.

AI & Emerging Technology

• Evaluate and pilot AI-powered MarTech solutions, including generative content, personalization, conversational marketing, and predictive analytics.

• Develop an AI integration playbook, defining governance, prioritized use cases, and ROI metrics.

• Partner with Creative and Media teams to explore agentic marketing capabilities like autonomous testing and real-time optimization.

• Champion responsible AI adoption, ensuring brand safety, data privacy, and creative integrity.

Cross-Functional Collaboration & Enablement

• Serve as the MarTech liaison across Brand, Creative, Media, Omnichannel, and IT—translating strategy into platform capabilities and guardrails.

• Operationalize audience strategies by building scalable, actionable segments in CDPs and activation platforms.

• Drive adoption and consistency through training, platform playbooks, and best‑practice documentation.   Manage MarTech vendors, overseeing contracts, performance, and SLA accountability to ensure business value.

• Enable agency and media partners with data access, track