Associate Integrated Marketing Manager

Grow with Welch's!

Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!

At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.

Position Summary:

We are seeking a dynamic marketing professional to join our team as an Associate Integrated Marketing Manager. The ideal candidate will be a marketing professional who can partner with brand teams to deliver cross-channel campaigns and manage day-to-day media and creative activities.

You will be expected to immerse yourself in day-to-day brand activities to effectively ensure media efforts bring to life the best of brand strategies, managing budget, content planning and activation with agencies.

Where You'll Work

This role will be based out of our Concord, MA headquarters where you will be immersed in a dynamic workplace where innovation thrives and collaboration is key.

Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with 3 days in office and Thursdays/Friday being remote, flex days.

What You'll Do:

• Partner with brand teams to execute integrated marketing campaigns aligned with Welch's Brand Platform business goals
• Ensure messaging, media tactical plans and creative assets reach target growth audiences across all channels & brand platforms
• Ensure integrated campaigns and digital activations are flawlessly executed on-time and on-budget
• Manage retailer media creative and tactical plans in alignment with sales customer priorities
• Partner with Integrated Marketing Director on all aspects of creative development including briefing, concept selection/refinement, production and final delivery
• Act as subject matter expert on all things digital, including media, social, and technology in order to codify and translate into shared learnings that will ultimately elevate the capabilities of our marketing partners
• Manage website ensuring all updates are completed accurately
• Responsible for tracking competitive activity, leveraging insights to help with annual planning
• Promote consistent execution of brand personality, creative tonality, and brand guidelines internally and amongst the Inter-agency team
• Manage KPI tracking, coupon redemption/tracking management
• Manage project timelines, follow-ups, calendars together with agency partners
• Manage and reconcile Integrated Marketing budgets
• Provide administrative support as needed, including PO processing, support for meetings, presentations and other marketing-related activities

Who You Are:

• Ambitious and responsible marketer who has participated in digital campaigns
• Understanding of integrated marketing concepts and channels
• Passionate about brands, especially in the food and beverage industry
• Ability to collaborate with cross-functionally internally and with agency partners
• Strong written and verbal communication skills
• Strong analytical skills paired with a passion for creativity
• Project management skills with high attention to detail
• Self-starter who can quickly identify needs and lead projects, multi-tasking in a lean fast-paced environment

What You'll Need:

• Bachelor's degree in marketing, communications, business, or related field. An equivalent combination of education and experience that proves competence in role may be considered.
• 2-3 years of Marketing/advertising experience required, preferably focused on account management at a media or creative agency preferred
• Food/Beverage and/or CPG experience preferred
• Experience with budget management or administration is highly preferred

At Welch's we value diversity, a passion for what you do, and a commitment to continuous learning. Even if you do not feel you meet every requirement listed, but this role aligns with your strengths and goals we encourage you to apply. Join us and contribute to something extraordinary.

Welch's is an Equal Employment Opportunity Employer. We recognize the importance of diversity in hiring and building a dynamic, strong workforce. We are committed to the prevention of employment discrimination based on race, religion, color, sex, gender identity, national origin, age, marital s