SENIOR DIGITAL SALES SPECIALIST - KCBD

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KCBD:

KCBD NewsChannel 11 is the NBC affiliate in Lubbock, Texas, and the dominant #1 station in the market. Our station is committed to excellent journalism and innovation across all platforms, producing and airing more than 50 hours of original local news and weather programming each week. Our digital platforms also dominate in audience, engagement, and content. We invest in the latest news-gathering equipment and superior weather technology. KCBD provides the tools, training, and opportunities for success in the ever-changing environment of broadcast and digital content.

Job Summary/Description:

KCBD is actively seeking a Senior Digital Sales Specialist who possesses an in-depth understanding of digital media marketing and a demonstrated ability to offer innovative digital solutions across diverse platforms. The successful candidate will be a valuable asset to our team, leveraging their expertise to optimize client success and contribute to our company's growth.

Duties/Responsibilities include, but are not limited to:

- Serve as a secondary client contact, gaining insight into client objectives and enhancing outcomes through meticulous research and analysis.
- Formulate comprehensive media plan recommendations, concise buy summaries, and precise campaign measurements.
- Collaborate with Account Executives during sales calls, delivering persuasive proposals featuring media strategies and associated costs.
- Take charge of end-to-end campaign execution, ensuring flawless implementation and results.
- Lead optimization strategies for digital campaigns, ensuring continuous enhancement of performance.
- Remain abreast of emerging trends and identify avenues for growth within evolving markets.
- Develop and deliver succinct reporting presentations showcasing campaign success and insightful recommendations for future initiatives.
- Foster positive relationships within the department, across the company, and within the vendor community.
- Demonstrate keen attention to detail in all tasks and responsibilities.
- Oversee campaign analytics tracking and conduct digital marketing research.
- Measure and report on marketing endeavors and overall website performance, leveraging tools such as Google Analytics.
- Collaborate with sales, creative services, news, and digital content teams to seamlessly execute sponsored station promotions.
- Provide support in client campaign performance presentations.
- Work closely with Account Executives and Sales Managers to devise effective digital marketing strategies.
- Offer administrative support to the Sales Team and Sales Managers.
- Assist in various periodic sales projects, encompassing lead management, content organization, social media copywriting, and more.
- Provide excellent customer service and act as a primary point of contact for designated stations and clients.
- Efficiently execute new and revised digital orders, ensuring accuracy and timeliness.
- Manage ad trafficking within the ad serving platform and validate successful launches.
- Monitor the scheduling, pacing, and implementation of advertising campaigns, ensuring punctual, precise delivery.
- Foster effective communication with local sales and support teams, vendors, and external partners.
- Guarantee meticulous execution of campaign revisions and adherence to technical and creative specifications.
- Manage advertising guidelines and specifications as new partnerships and offerings arise.
- Cultivate relationships with distribution channels, vendors, agencies, and fulfill ad hoc requests from the sales team.
- Collaborate as a liaison across departments for projects, new procedures, systems, workflows, best practices, and creative matters.
- Uphold and enhance Ad Ops processes and best practices, contributing improvement suggestions to lead