Principal Product Manager, Forecasting and Planning

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!

 

WHO WE ARE LOOKING FOR:

We are looking for a driven, Principal-level Product Manager who learns fast, is humble, and can manage extensive ambiguity across some of the company's, and industry’s most cutting-edge machine-learning initiatives. The ideal candidate will be a technical and data-driven team player who understands how the details and goals of their product fit into the bigger picture of The Trade Desk’s mission of creating a better advertising ecosystem for the open internet. They will be growth-oriented and able to strive to find a product-market fit with their teams by solving problems for our clients.

 

The kind of person who joins The Trade Desk Product Team is fearless, courageous, passionate, and willing to dream big and then execute on it. We are committed to helping you grow, challenging you with hard, meaningful work, and celebrating our successes and learnings together. We also value strong leadership, asking our PMs to take on large, ambitious, and often ambiguous projects that can help extend our lead in the industry.

 

WHAT YOU WILL BE DOING:

As the voice of our customers globally, you’ll deeply understand how to make users’ lives better through software. One of our core product principles is “do the right thing”. We expect you to represent our company and exercise good judgement, by balancing the needs of our diverse agency clients, partnerships, and the programmatic industry.

As a Principal Product Manager in Planning and Forecasting, you will lead the development of scalable, data-driven solutions that empower global advertisers to forecast spend, reach, and performance across diverse markets and channels. You’ll own the vision and roadmap for forecasting capabilities, partnering closely with data science, engineering, and UX teams to deliver intuitive tools that help clients plan campaigns with confidence. Your work will shape how advertisers allocate budgets, optimize media mix, and anticipate outcomes—driving billions in ad spend through predictive modeling and scenario planning.

This role requires deep collaboration with clients and internal stakeholders across regions to understand nuanced planning needs, regulatory constraints, and market dynamics. You’ll translate complex forecasting requirements into actionable product strategies, balancing precision with usability. As a senior leader, you’ll mentor PMs, influence cross-org priorities, and ensure alignment between long-term product vision and evolving customer expectations. Success in this role means delivering forecasting systems that are not only technically robust but also trusted by marketers to guide strategic investment decisions.

 

WHAT YOU BRING TO THE TABLE:

· 10+ years of Product Management experience.

· Product Strategy & Vision: Define and drive the long-term roadmap for forecasting and planning tools that support global advertising clients.

· Forecasting Expertise: Deep understanding of predictive modeling, scenario planning, and media mix forecasting across digital channels.

· Client-Centric Mindset: Experience working directly with advertisers or agencies to understand campaign planning needs and translate them into product capabilities.

· Cross-Functional Leadership: Proven ability to lead and influence across data science, engineering, UX, and go-to-market teams.

· Global Market Awareness: Familiarity with regional advertising trends, regulatory environments, and cultural nuances that impact forecasting accuracy.

· Data Fluency: Ability to interpret complex datasets, collaborate with data scientists, and ensure models are both rigorous and explainable to end users.

· Scalable Systems Thinking: Experience designing systems that support high-volume forecasting across multiple markets, formats, and objectives.

· Strong Communication Skills: Capable of distilling technical concepts into clear narratives for executives, clients, and cross-functional partners.

· Mentorship & Influence: Track record of coaching PMs and shaping product culture through thought leadership and structured feedback.

· Bias for Action: Comfortable nav