Sr. Marketing Manager, Loyalty Retention & Growth (Hybrid - Seattle, WA)

Job Description

The Sr. Manager, Loyalty (Retention & Growth) at Nordstrom is responsible for leading the development and execution of strategies to engage existing Nordy Club Members and Cardmembers across both Nordstrom and Nordstrom Rack brands, including the loyalty strategy for scaled events and planned public promos. The ideal candidate will leverage data-driven insights to develop innovative strategies, prioritize learning agendas, and collaborate with key stakeholders to deliver a customer-centric strategy that drives growth. 
 

A day in the life...

• Vision & Strategy: 

• Drive the strategy for loyalty marketing, ensuring alignment with Nordstrom’s overarching lifecycle and loyalty goals. 

• Lead the development and execution of engagement strategies for existing loyalty members. 

• Inform and prioritize the learning agenda in accordance with customer priorities. 

• Customer Insights & Strategy: 

• Leverage customer insights and collaborate closely with the Analytics team. 

• Develop and refine loyalty marketing strategies based on data-driven insights. 

• Conduct ad hoc audience deep-dives to inform strategic decisions. 

• Cross-Functional Collaboration: 

• Partner with Brand, Digital Merchandising, Media, Operations, and Product Management teams. 

• Define and optimize cross-team processes. 

• Encourage cross-functional partnership to ensure cohesive and impactful strategies. 

• Leadership & Mentorship: 

• Lead and mentor the Loyalty Marketing team, fostering a culture of innovation, agility, collaboration, and excellence. 

• Regularly evaluate and report on key performance indicators. 

• Translate data into actionable strategies for executive decision-making. 

• Own repeatable playbooks for executing tests. 

• Deliver planning and execution artifacts, collaborating with extended stakeholders as needed. 

• Performance Metrics: 

• Regularly evaluate and report on key performance indicators. 

• Translate data into actionable strategies for executive decision-making. 

You own this if you have...

• Bachelor’s degree in marketing, Business, or a related field; MBA or equivalent advanced degree is a plus. 

• 10+ years of industry experience leading loyalty programs and teams

• Strong experience in a customer marketing role within a retail or consumer-focused environment. 

• Proven track record of developing and executing successful loyalty marketing strategies. 

• Excellent analytical abilities, with a data-driven mindset and a focus on metrics and KPIs. 

• Exceptional communication and presentation skills. 

• Strong leadership skills with the ability to inspire and motivate cross-functional teams. 

• Familiarity with modern marketing technologies and platforms.
  
  #LI-Hybrid

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