B2B Institute (B2Bi) Research Lead

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role will be based in New York City.

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together. 

About the Organization:

The B2B Institute (B2Bi) is an influential global think tank funded by LinkedIn Marketing Solutions to advance the innovation agenda of the B2B industry. We are building out a transformative vision for the future of the industry backed by evidence-based models co-created with the world’s leading marketing effectiveness thinkers. We focus on B2B because it is a high growth space where the strategic value of long-term brand building is insufficiently understood.  ​ 

The Institute works with some of the leading thinkers in the world to research the future of B2B marketing. B2Bi challenges conventional wisdom with contrarian perspectives that unlock the power of marketing as a strategic growth driver for businesses. Through our work spanning Research and IP creation, Industry Engagement, and direct client consulting, we empower B2B marketers who aspire to get to the future ahead of their competitors.  ​ 

​The B2Bi institute sits within the broader Customer Science Organization. The vision of this organization is to “Help organizations everywhere grow their business through marketing excellence “. They do this by “Combining the power of data, technology and behavioral science to equip customers with the tools for growth”. This organization consists of six capabilities areas with expertise across the entire marketing lifecycle. In addition to the B2B Institute, the Customer Science organization includes Customer Insights, Content Solutions, Measurement Analytics Partners, Customer Solutions Engineering and our automation & scaling team that supports our Customer Science tooling ecosystem & Programs. 

In your role, you will produce thought leadership, in partnership with Academic & Industry partners across multiple formats in support of our research agenda and in line with our Editorial strategy.  You will present insights across our research portfolio to our customers with the goal of helping clients to adopt and implement mental models & recommendations from our work.  

You will support our Go-To-Market and Enablement efforts to ensure that our research and IP is effectively amplified to build our brand and drive engagement with our customers, our sales team and our industry partners. 

Additionally, you will help package research, IP and thought leadership into consulting packages that support our commercialization path via our ‘B2B Edge Program’. This is where we bring ideas to life and enable our customers to act on our work, in a way that drives commercial results for LinkedIn. The B2B Edge program is an “added value” program where customers get access to our research and our specialists to help them adopt our frameworks, ideas & recommendations in exchange for media commitments.  In this role, you will support the scaling of this program by co-developing the offering, contributing to iterations of the program, articulating the value proposition, and ensuring successful execution of the programs. 

In this role you will have a keen interest in marketing strategy, an understanding of academic research, a customer centric approach and excellent storytelling skills. You will also have a passion for the Marketing and Advertising Industry. 

Core Responsibilities 

• Lead or support research projects and the production of Thought Leadership reports, articles, blogs, keynotes and external articles & webinars. This will include everything from ideation on research areas, to hypothesis development, preparing briefs for research-partners, shaping narratives, writing, authoring, and presenting research findings to customers. 

• Support the planning process for upcoming research, based on thorough understanding of our editorial and organization wide priorities, market trends and B2B innovation 

• Collaborate with internal teams and external research partners to gather input, validate findings, and ensure alignment with organiza