Performance Optimization Manager, Uplift

Upgrade is a fintech company that provides affordable and responsible credit, mobile banking, and payment products to everyday consumers. We were the fastest growing company in the Americas last year according to the Financial Times and Upgrade Card was the fastest growing credit card in America two years in a row. We have delivered over $25 billion in affordable and responsible credit to our 2.7M customers. The company is backed by some of the most prominent technology investors and was recently valued at $6.3B.

We have built an energizing, collaborative and inclusive culture where team members help each other, learn and innovate to move the company and its customers in the right direction, and own the outcome of their efforts.

Upgrade has been named a “Best Place to Work in the Bay Area” three years in a row, “Top Companies to work for in Arizona” and one of the "Best Engineering Department" awarded annually by Comparably. We've also received recognition for being a best company for Diversity, Women, Culture, and Veterans.

We are looking for new team members who get excited about designing and delivering new and better products to join a team of 1600 talented and dedicated professionals. Come work with us if you like to tackle big problems and make a meaningful difference in people's lives.

Uplift, acquired by Upgrade in 2023, offers an enterprise Buy Now, Pay Later solution used by the world’s most loved brands, including Southwest Airlines, Carnival Cruise Line, Air Canada, Universal Studios, and more. With flexible pay over time installments, we empower consumers to buy what matters most while unlocking higher conversions and customer lifetime value for our partners. 

About the Role:

The Performance Optimization Manager is responsible for developing and executing conversion strategies for the top 20 partners based on real time data to drive deeper percentage penetration of the Upgrade/Uplift business. The strategies focus on relevancy, targeting and smart testing opportunities to further generate user engagement with Upgrade/Uplift’s Buy Now Pay Later product. They work closely with all stakeholders to analyze performance data, plan ongoing testing strategies, execute testing plans and present results for ongoing continuous product enhancements. 

The Performance Optimization Manager establishes clear business metrics for their area of responsibility, model the impact of test results and assess the achieved impacts against the forecasted KPIs. The role interacts daily with the account management team, analytics team, product and other business units as needed. 

What You’ll Do: 

• Analyze funnel metrics of top partners to understand conversion trend
• Own and execute A/B testing strategies to optimize funnel conversion by enhancing UX experience and uncovering product improvement opportunities
• Create a culture of test and learn for the organization by instilling best practices, publishing ongoing testing results, and demonstrating subject matter expertise
• Manage testing roadmap -- prioritizing initiatives that deliver short term results and learning while maintaining progress toward the long-term vision
• Establish weekly cadence internally with Account Management team for effective cross-team collaboration and communications
  Partner with Account Managers, Partner Analytics, Data Analytics and Product to develop robust testing and measurement plan - customizing for individual partners as needed
• Collaborate with Account Manager to create cohesive testing strategy to present to partners as needed
• Collaborate closely with Integration Leads to understand BNPL implementation to assess feasibility of testing proposals
• Partner closely with Product team to implement new features using data gathered from ongoing test and learn initiatives

What We Look For: 

• 3-5 years’ experience:
  • in eCommerce and digital strategy spanning across multiple devices and channels
  • A/B testing experience - both planning and tactical execution
• Exceptional analytical skills - specifically reviewing transactional funnel metrics, interpreting real time data, test results and drawing conclusions with actionable insights
• Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiative
  Expert with analytics tool and BI reporting platform Tableau
• Strong project management skills with the ability to facilitate meetings, present to all levels of the organization, deal with ambiguity and adapt to a fast-paced deadline-driven environment