Market Research Ad Sales, Go-To-Market Lead

Job Title: Go-to-Market Lead, Ad Sales

Location: New York, NY (Hybrid) Department: Creative Excellence / Client and Growth Org

Role Overview

Ipsos is seeking a Go-to-Market Lead to act as the strategic "tip of the spear" for our Ad Sales solutions. This is not solely a sales role; it is a co-sell and commercial strategy role.

You will be the bridge between the market and our internal teams. Your primary goals are to open doors at top-tier sell-side platforms (using your existing network), and to matchmake Ipsos’ deep research capabilities, into ad sales commercial offers, that perfectly fit the buying habits of ad sales leaders. You will scope opportunities, bring in the right Ipsos experts to close the deal alongside you, and executive sponsor execution.

Key Responsibilities

1. Market Access & Door Opening

· Leverage your existing network to secure meetings with senior decision-makers (Ad Sales Insights, Measurement, Ad Sales, Business Marketing) at major sell-side platforms across media, tech, ad tech, publishing, and retail media networks.

· Act as the "executive door opener," creating opportunities for the wider Ipsos team to pitch.

· Identifying the "Power Base" within client organizations—figuring out who holds the budget for ad sales insights, measurement, and attribution, and getting a seat at that table.

2. Product-Market Fit & Offer Calibration

· Ensure our offer "speaks the language" of ad sales buyers. You will translate complex Ipsos methodologies into streamlined, commercially viable propositions that solve immediate Ad Sales headaches (e.g., proving ROAS, sales lift, audience quality, competitive differentiation, etc.).

· Refine our pitch decks and proposals before they go to the client to ensure they are fit for purpose.

· Feedback market intelligence & voice of client POV’s to internal Ipsos product teams.

3. The Co-Sell & The Hand-Off

· The Setup: Lead the initial commercial conversations to scope the opportunity.

· The Squad: Quickly identify and assemble the right internal delivery experts (Research Directors, Data Scientists) to join the pitch.

· The Assist: Lead the commercial negotiation while allowing the technical team to sell the methodology.

· The Sponsor: Once the scope is defined and the deal is contracted, you act as executive sponsor.

The Ideal Candidate Profile

· The Connector: You have a built-in rolodex senior level sell-side contacts. You don't need to cold call, because you know who to text.

· The Translator: You speak two languages fluently: Research/Data and Media Sales. You know how to explain a complex lift study to a CRO in 30 seconds.

· The Architect: You love designing the solution and winning the business, and you are happy to see delivery teams thrive during execution.

Qualifications

· 10+ years in Media, Ad Tech, or Market Research with a focus on Commercial Strategy or Strategic Partnerships.

· Proven experience in a "Co-Sell" or "Overlay" sales model—working alongside other teams to win business rather than selling solo.

· Demonstrated ability to package complex products into simple commercial narratives.

· Strong grasp of the Ad Sales buying cycle.

 

#LI-AB1 #LI-Hybrid

Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!