B2B Integrated Marketing Specialist (Remote)

Company Description

At Lakeshore, we create innovative learning materials and world-class guest experiences for teachers, parents and children. Since 1954, we’ve grown into a global community—with a thriving e-commerce business, multiple catalogs, 60+ retail stores, a peerless national sales force, plus international offices that support our preeminent supply chain division. But today we’re working better, smarter and faster than ever—and setting our sights even higher. We’re building an infrastructure designed for scalability, embracing data-driven decision-making and using technology to improve efficiency and ensure the best tools for the best work. Most importantly, we continue to invest in a diverse team of inquisitive top talent who fuel each other’s passions and curiosity, take risks, try new things and believe that every new day brings opportunities for growth.

Job Description

In a time of unprecedented expansion, we are seeking a B2B Integrated Marketing Specialist to join our team. In this role, you will be responsible for planning, executing, optimizing and tracking the performance of Lakeshore’s business-to-business integrated campaigns. You also will be responsible for large projects such as annual sales initiatives, new product launches, new landing pages and new print pieces. In addition, the position requires partnering with Sales leadership and Business Development teams to identify marketing priorities and timing each quarter. The ideal candidate has experience executing world-class B2B integrated marketing strategies, as well as superb organizational and project management skills that include managing overlapping timelines. And we’re here to help you succeed—Lakeshore recently earned its Great Place to Work® Certification™ and is proud to put its associates first. 

A day in the office looks like this: 

• Partnering with subject matter experts, conducting case study research and gathering necessary data to build B2B marketing plans, messaging frameworks and creative briefs  
• Leading integrated campaign planning meetings (brainstorms, marketing kickoffs, tactical plan reviews, creative kickoffs, campaign postmortems) with Marketing teams and key stakeholders  
• Partnering with Marketing teams (Web, Email, Social Media, Digital Ads, Conference & Events) on development of tactical plans to ensure campaigns align with overall strategy and timing 
• Overseeing mockups (layout, messaging direction, customer journey) for digital and print requests 
• Submitting art requests and reviewing creative concepts to ensure alignment with strategy 
• Managing campaign-planning jobs within Workfront project management system, including timelines 
• Developing, implementing and documenting process enhancements for integrated marketing  
• Assisting with maintenance of B2B Integrated Marketing Calendar 
• Building strong working relationships with key Lakeshore teams (Creative, E-Commerce, Merchandising, Sales, Analytics) and serving as their point of contact for campaign status and timing 

Qualifications

Got the skills and experience? Here’s what we’re looking for:

• BA/BS degree in related field preferred (Marketing, Business, Public Relations or Communications) 
• 3-5 years of marketing experience managing small to large omni-channel campaigns 
• B2B marketing experience required 
• Experience in web content strategy and execution required  
• Excellent analytical, communication and presentation skills 
• Ability to work both independently and collaboratively in a fast-paced environment 
• Proficiency with Microsoft Office, including Excel data manipulation and PowerPoint 
• Knowledge of the education systems/classrooms preferred 
• Experience working frequently with creative teams 

Additional Information

And here’s our end of the bargain! 

• Hourly/Salary: $30-$36 with an annual bonus of up to 10%
• Excellent medical/dental and vision coverage—EPO, PPO and HSA
• 401(k) retirement plan with company contribution (because you will retire someday)
• Flexible benefits—choose what you like, ignore the rest
• On-site preschool for our employees’ children
• On-site employee gym for all levels/fitness needs
• Generous employee discount on products that make you smarter
• Casual dress…and we really mean it

At Lakeshore, we know our diversity makes us stronger, and when everyone feels included and valued, we all win. We strive to embrace our differences and create an intentionally diverse and inclusive community that is representative of the teachers, families and children we serve.

We know we couldn’t do the extraordinary things we’re doing without the people on our team. Thanks to the passion and enthusiasm