Senior Analyst, Performance Marketing

What’s Under the Hood

DriveTime Family of Brands is the largest privately owned used car sales finance & servicing company in the nation. Headquartered in Tempe, Arizona and Dallas, Texas, we create opportunities and improve the lives of our customers and our employees by placing a focus on putting the right customer, in the right vehicle, on the right terms and on their path to ownership.

You can find DriveTime’s tire tracks across the nation with dealerships where we embrace a transparent pricing approach, eliminating haggling and gimmicks and reconditioning centers where we breathe new life into pre-owned vehicles. Regardless of where you’re located, if you’ve got DRIVE and you’re looking to make an impact, we’d love for you to make a difference with us!

That’s Nice, But What’s the Job?

In short we’re looking for a Senior Analyst, Marketing Analytics – Nurture, to play a key role in improving lead-to-sale conversion through customer communications. This role will focus on analyzing and optimizing performance across email, SMS, outbound calls, and retail sales interactions. You’ll develop measurement strategies, conduct advanced testing, and partner with marketing, sales, and BI teams to generate insights that drive stronger conversion and customer engagement.

In long, the Senior Analyst of Marketing Analytics is responsible for:

• Analyzing customer communications performance across email, phone, SMS, and retail sales channels to identify trends and opportunities.
• Designing and executing A/B and multivariate tests to optimize communication strategies.
• Building and maintaining reporting that connects CRM and marketing data to conversion outcomes.
• Partnering with marketing, sales, and support teams to recommend improvements to customer journeys.
• Presenting actionable insights and recommendations to business stakeholders.
• Contributing subject matter expertise in nurture analytics and helping advance measurement practices within the team.

So What Kind of Folks Are We Looking for?

• Killer analytical and reporting abilities.  You’ll need the capability to analyze data and in return, prepare timely reports on your findings.

• Strategic thinker.  We are looking for an individual that takes an insightful, future oriented, open-minded and proactive approach to thinking.

• Intellectual curiosity.  Why? What? How?  Do you find yourself always wanting to learn more and broaden your knowledge base?  If so, this could be the role for you.

The Specifics.

• A quantitative degree in either; economics, finance, analytics, math, engineering, computer science.

• 3+ years experience in an analytics capacity

• Willingness to go above and beyond what might be expected.

• Proficient in Snowflake, SQL, Python, and data visualization.

• Experience with email analytics, call center sales analytics, and retail analytics is a major plus. 

• Strong understanding of customer journey optimization and conversion metrics. 

So What About the Perks? Perks matter

• We take a hybrid work approach, finding balance between the benefits of in-person and work-from-home environments. This position has an on-site expectation of a minimum of three days a week.
• Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage. 
• But Wait, There’s More. 401(K), Company paid life insurance policy, short and long-term disability coverage to name a few.
• Growth Opportunities. You grow, I grow, we all grow!  But seriously, DriveTime Family of Brands is committed to providing its employees with every opportunity to grow professionally with roughly over 1,000 employees promoted year over year.
• Tuition Reimbursement. We’re as passionate about your professional development as you are. With that, we’ll put our money where our mouth is.
• Wellness Program. Health is wealth! This program includes self-guided coaching and journeys, cash incentives and discounts on your medical premiums through engaging in fun activities!
• Gratitude is Green.  We offer competitive pay across the organization, because, well… money matters!

• In-House Gym. We want our employees to be the best versions of themselves. So come early, take a break in your day or finish strong with a workout!
• Give Us a Reason (or not), and We’ll Celebrate.  Regardless of whether there is a holiday or not, we are finding ways to kick back and enjoy each other’s company outside of day-to-day work.