Category Development Manager

Category Development Manager

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.  

The Category Development Manager (CDM), will work closely with the Adult and Feminine Senior Care CDM and cross functional teams to develop category leadership selling stories and strategies focused on driving overall category growth and category share growth for our brands of Depend, Poise, and U by Kotex.  Leveraging syndicated data, shopper and consumer insights, and industry trends, this role will lead and assist development of comprehensive category strategies enabling greater sell-thru and category share gains.   This includes leading parts of Category Management’s AOP material development on shelving and assortment and working with Field Category teams to develop reporting and insights-to-action on customer specific opportunities. This information will be utilized among the Business Unit, Field Category Management and Field Sales to drive continuous improvement in building strategic influence, portfolio management, driving category growth, and execution.

In this role, you will: 

• Partner with and support Field Category teams, BU Sales, Shopper Insights, Revenue Growth Management, Marketing, and Insights & Analytics to deliver category perspective, reporting, selling stories, and category insights
• Partner with Field Category to develop strategic business plans, vision, tactics, and strategies for achieving volume, share, distribution, and merchandising goals
• Inform and champion insights and tools to cross-functional departments
• Operate with excellence in a team environment, with continuous collaboration with Sr. Category Development Manager counterpart, and across the HQ Category team
• Create reports incorporating appropriate resources, interpret and translate complex metrics into valuable strategic insights to support relevant and sustainable growth; stay updated on consumption and consumer trends across channels
• Conduct category and KC strategic, opportunity-based, analyses using storytelling and various data sources to proactively identify and capture trends, opportunities, and challenges, then formulate and execute a communication plan for materials
• Develop strategic best in class Category Management tools and capabilities to drive Category and Brand growth, assortment, and shelving optimization by delivering data driven analyses, insights, tools, and perspective
• Contribute to the creation of persuasive presentations as a credible Category Management expert, at times present findings to large audiences; support senior staff in reporting results and presentation to drive sales, product placement, and proper shelf allocation
• Develop and present category material to large internal groups and, at times, customers
• Manage creation of HQ shelving standards, relevant tools, point-of-sale, consumer panel data, testing, and assortment recommendations

About Us 

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.  

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark. 

Led by Purpose. Driven by You. 

About You 

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. 

 
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.  

In one of our professional roles, you’ll focus on win