Senior Performance Marketing Manager

Senior Performance Marketing Manager @ instacar

At instacar, we’re not just transforming the way people move—we’re pioneering the future of transportation and mobility. Established in 2018 and officially launched in September 2019, instacar is the first fully digitized mobility-as-a-service scale-up. Our vision is to be the ultimate one-stop mobility app, providing comprehensive services for all drivers. Our mission is to revolutionize perceptions of new - age mobility through technology and a customer-centric approach. At instacar, we are focused beyond just leasing cars, we are dedicated to serving drivers.

Our Core Values:

instacar is guided by our core values: Be Fair, Be Bold, Be Patient. We’re committed to fairness in all our collaborations, bold innovation and patience in our growth.

Our Milestones:

In less than five years, we’ve achieved significant milestones, establishing four prominent instacar points, investing in micro-mobility, and developing our own tech tools like instafleet, a fleet management solution, crafted in-house to streamline operations. Additionally, our all-in-one app provides instadrivers with a centralised platform to manage every aspect of their vehicle subscription seamlessly.

Why Join #instateam?

As we experience rapid growth rates of over 100% annually, supported by esteemed investors like Autohellas, and Elikonos Capital, and aiming for a revenue of 20+ million euros by 2024, we’re on the lookout for dynamic individuals to join our #instateam. At instacar, your voice matters, your creativity thrives, and your impact is tangible. With a human-centered approach and an unwavering commitment to excellence, instacar offers an environment where innovation flourishes, and every contribution is valued.

Your Role: 

For our Marketing  team we are on the lookout for a Senior Performance Marketing Manager.

Your Responsibilities:

• Strategy Development: Design and implement comprehensive performance marketing strategies across channels
• Plan and Execute Campaigns: Develop and manage paid advertising campaigns across Google Ads, Meta Ads, Bing Ads, and other relevant platforms, focusing on delivering results.
• Optimize Performance: Regularly analyze campaign performance and adjust strategies to maximize ROI, focusing on metrics like CPL & CPA
• Reporting and Insights: Own the reporting process - track and analyze key metrics and provide clear, actionable insights to leadership.
• Data-Driven Insights: Use analytics tools to understand customer behavior, optimize conversion funnels, and identify growth opportunities.
• Cross-Channel Strategy: Work across Paid Search, Paid Social, Display, and other channels to build integrated campaigns.
• Collaborate Across Teams: Partner with content, sales, and product teams to align marketing activities with business goals.
• Budget Management: Handle a significant monthly budget, ensuring efficient allocation to achieve KPIs.
• Stay Ahead of Trends: Keep up with industry trends, tools, and best practices to ensure our strategies are cutting-edge.

Requirements

• At least 7 years of hands-on experience in performance marketing, with a proven track record in managing and scaling campaigns.
• Deep knowledge of platforms like Google Ads, Meta Ads, Bing Ads, and a strong grasp of attribution models and tracking tools.
• Solid analytical skills, with experience using Google Analytics, Tag Manager, Power BI and/or similar platforms.
• A proactive, problem-solving mindset and the ability to work independently in a fast-paced environment.
• Strong communication and collaboration skills, with the ability to manage relationships across teams.
• Previous experience in the automotive, leasing, or related industries is a plus but not mandatory.

Benefits

• Collaborate with industry experts  in a supportive and inclusive environment.
• A competitive benefits package, including premium private health & life insurance programs 
• Additional perks such as significant discounts on various health, exercise, and nutrition services, a birthday gift card, and more.
• Opportunities for career growth and advancement with a commitment to promoting from within.
• Experience firsthand the convenience of instacar with 10 free rental days.
• Exclusive cost rates for renting a car from instacar, because why drive anything else?