Sofitel/MGallery - Paris - Senior Digital Experience Director

Company Description

We are a collection of 4 exclusive Luxury brands: Sofitel, Sofitel Legend and MGallery, Emblems across 38 countries, unlocking unique memorable moments in connection with the local destination.

Our signature:

All our Talents express themselves with authenticity, playfulness in a diverse and inclusive environment, have the ability to surprise our customers with crafting exceptional tailor made experiences and go the extra mile every day, while embracing local culture.

Join our Maison to strive for Excellence. It  is a place where you live your purpose!

Job Description

Senior Digital Experience Director

We are recruiting a Senior Digital Experience Director to join the commercial teams of our Maison. Your challenge? Ensure the consistency and quality of our customers' digital experience at every touchpoint to maximise revenue and profitability for Accor and the hotels.

Our mindset #WhoWeAre

• We believe in performance, agility, innovation, fun, collective intelligence, and empowerment.

• We take great pride in celebrating successes, yet we do also accept to fail so we can bounce even stronger.

• We have at heart our hotels, each one of them and it is our purpose to support them, share and leverage our expertise, challenge and discuss strategy and action plans

• We can work from anywhere and connect digitally even if we would always prefer to visit hotels, meet in person to foster energies and build a common vision.

• We are fully accountable for Topline performance, across all client segments.

• Team power “Alone you go faster together we go further”

• the commercial department consists of 5 teams: E-commerce & Acquisition, Revenue Management & Sales strategy, Digital Experience, Business Intelligence, and Retail.

Role Description #WhatYou’llDo

• You are responsible for La Maison’s digital projects, including revamp of websites and customer journey.

• You ensure the website is outstanding to allow the brand to express itself, have the smoothest customer journey and maximise the conversion rate.

• You coordinate relations between La Maison’s commercial teams and Accor’s internal teams (Digital Factory, Accor Tech) at headquarters and in the regions, as well as with external partners (web agencies, etc.).

• You collect expressions of need, centralise requests, identify and resolve bugs in liaison with the commercial and operations teams around the world.

• In close collaboration with the E-commerce & Acquisition and Retail teams, you contribute to design La Maison’s digital strategy with the aim of optimising and diversifying revenues.

• You support the Sales teams in the design and implementation of omnichannel solutions.

• You monitor and share UX and UI best practices.

• Reporting to the Maison’s Chief Commercial Officer.

KPIs #Performance

Online direct revenue, Traffic, Conversion

Qualifications

• You have 10 years of experience in a digital/ecommerce

• You have a strong understanding of ecommerce business stakes and a successful experience in redesigning a B2C website.

• You have strong leadership and cross-functional project management skills.

• You apply your technical expertise to strategic thinking (brand and commercial strategy).

• Your excellent understanding of the business and the sector enables you to raise awareness among technical teams.

• You have a strong interest in the Luxury & Hospitality industries.

• You have very good verbal and written communication skills in English.

Additional Information

Our Culture #BeALLyouAreWithALLyourHeart 

At Accor, we are committed to diversity. Each individual, each personality, and each experience has its place to grow and make us grow collectively. Everything we do, we do with heart. We are creators of emotions, professionals of the human experience, open to others and the world around us. 

• Our culture is inclusive. We value the richness of the 120 nationalities, the different backgrounds, the different stories that make up our company. 

• We care for the world around us: our teams, our customers, our establishments, our environment are at the heart of our concerns. Our mission is human, essential: to bring cultures together, to open windows on the world, to provide unforgettable experiences, day after day. 

• All our heartists are talents in the making, they are the future of our group and our hotels. Helpin