Director, Shopper & Retail Insights

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

Relocation Provided:

No

Job Posting End Date:

May 26, 2025

Shift:

Job Description Summary:

There’s nothing more exciting then analyzing markets and identifying trends and there’s no better company to do this then with The Coca-Cola Company. In this role, you’ll be focused on gathering, analyzing, and interpreting marketplace trends and customer data for marketing and product development strategies/plans for individual consumers, business customers, and/or sales channels. You’ll support our growth strategy in terms of market share and profitability across the portfolio and develop marketing models across our brands and assess the performance of marketing investments for all marketing channels. We’re looking for a candidate that can analyze and establish the cumulative impact of all marketing activities in the short term and long term and communicate findings and implications to stakeholders and senior leadership. 

  

What You’ll Do for Us  

• Provide category insights and thought leadership that supports the end-to-end, retail category commercialization process while ensuring alignment to business strategies and plans. 

• Lead processes to develop and deliver execution metrics to ensure commercialized media include strong fact-based selling content and lead analysis for category aligned teams focused on commercializing new product & packaging, global platforms, and new solution bundles. 

• Provide category thought leadership insights to evaluate, prioritize and sequence customer specific innovation in line with Segment “Must Wins” and segmented customer strategy. 

• Supply insights and analysis that ensure new product, packaging and programs create value for consumers, customers, and system. 

• Establish and maintain partnerships with teams and act as the commercial subject matter expert for respective category and be the single point of contact for category information and expertise. 

• Utilize and understand Nielsen, IRI, shopper card, and internal proprietary data and systems to generate actionable insights that will help Coca-Cola drive category insights with retailer partners and that will influence team strategies. 

• Monitoring market conditions, trends, competitors, etc. to project business sector/consumer demand and inform product launch timing. 

• Researching competitor behavior including marketing strategies, pricing, sales, and methods of operation.  

• Monitoring media coverage and polling/interviewing customers and/or retailers to determine perceptions of brands/products.  

• Identifying purchasing behaviors, price/discount sensitivity, brand loyalty, etc. across customer segments and sales channels. 

• Simulating the impact of proposed marketing campaigns and measuring results against targets. 

• Responsible for making improvements of processes, systems, or products to enhance performance of the job area. 

  

Qualification & Requirements