Account Director, Influencer Strategy

<p></p> <p><strong><u>Who We Are</u></strong></p> <p>Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.</p> <p><strong>Account Director, Influencer Strategy</strong>&nbsp;</p> <p><strong>Responsibilities:</strong>&nbsp;</p> <ul> <li>Build social influencer strategies cross-functionally to align strategic efforts and priorities, and able to develop strategic outputs with little to no oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives.&nbsp;</li> <li>Effectively knows how to drive an influencer marketing program forward and manage a team to ensure influencer contracts are negotiated and content is delivered swiftly and on time.</li> <li>Lead end-to-end influencer procurement process from influencer recommendations, content reviews, content posting and reporting</li> <li>Maintains strong connections with talent and management agencies to ensure quality relationships, reliability and quick turn asks.</li> <li>Spearhead high profile activations and campaigns for some of our top tech, consumer, and CPG clients.&nbsp;</li> <li>Provide expert counsel to clients and colleagues on social/digital/influencer best practices</li> <li>Lead a high-performing team; mentor and develop junior team members&nbsp;</li> </ul> <p><strong>Qualifications:</strong>&nbsp;</p> <ul> <li>8+ years of experience, preferably within an agency environment</li> <li>Is comfortable working in a team setting, is not an independent contributor.</li> <li>Strong understanding of the overall media and social landscape, with an emphasis on digital&nbsp;experience</li> <li>Excellent communication and negotiation skills, with ability to develop relationships with influencers, creators, agencies, and other partners.&nbsp;</li> <li>Deep expertise in managing influencer programs</li> <li>Strong knowledge of social platforms, including paid amplification and campaign optimization</li> <li>Strong understanding of marketing funnel analytics &amp; KPIs</li> <li>Familiarity with a broad set of social, media and influencer analytics tools</li> <li>Detail-oriented, multi-tasker with excellent time-management skills</li> <li>Strong written, verbal communication, negotiat