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Director, Communications (Banana Republic)

Gap Inc.
NY 55 Thomas St, United States, United Statesfull_timeVerifiedPosted 8 May 2025

About the role

About the Role

In this role, you will build and develop innovative internal and external content strategies to support the company’s long-range plan. You will collaborate with internal and external partners to plan, develop, implement, and evaluate strategic communications. You will develop a deep understanding of the business and leverage your understanding of industry trends to shape stories that convey the company’s priorities, values, and market position.

What You'll Do

  • Partner with the business to build a narrative that communicates our company’s business objectives, culture, and values to our employees, prospective employees, shareholders, and customers

  • Design, edit, and oversee the distribution of internal and external communication materials, including program communications, presentations, FAQs and fact sheets, press materials, speeches, articles, and social content

  • Provide guidance and support to executive management for internal and external meetings

  • Evaluate fit with target audience to ensure comprehension Implement metrics to evaluate effectiveness of communication plan delivery

  • Develop standards and guidelines for style and content

  • Collaborate and lead others in key initiatives and their implementation

  • Responsible for planning, budget, and end results; set policies and strategic direction for area/team

Who You Are

  • Ability to drive cultural and/or change initiatives, and position a brand/company as a great place to work

  • Creative, innovative, and curious; ability to move from concept to ideation to execution; strong bias for action

  • Ability to prioritize, multitask, and oversee multiple concurrent projects and workstreams with various business partners

  • Excellent written, verbal and advisory skills, including speechwriting experience; proven track record of delivering exceptional written work

  • Evaluate sometimes complex situations using multiple sources of information (internal and external sources)

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Company

Gap Inc.

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