Associate Director, Business Analytics

<h3><span style="font-size: 12pt;"><strong>Position Summary</strong></span></h3> <p>The Associate Director, Business Analytics — HCP &amp; DTC Client Solutions will support the leadership of analytics, measurement, and accountability initiatives for a major healthcare client across both HCP and DTC / patient media programs. This role is responsible for helping drive integrated campaign analytics, performance measurement, optimization, and insight generation across all channels and audience initiatives.</p> <p>The Associate Director will partner closely with Business Analytics leadership, Audience Intelligence, Data Science, Comms Design, Investment, and client teams to ensure analytics outputs are actionable, scalable, and aligned to business objectives. This role combines strong analytical thinking, client partnership, operational leadership, and strategic storytelling to help evolve analytics from descriptive reporting toward proactive decision support.</p> <p>The position requires a strong understanding of healthcare media ecosystems, omnichannel analytics, campaign measurement, and optimization frameworks across both HCP and DTC initiatives.</p> <p>&nbsp;</p> <h3 data-map="item-title"><span style="font-size: 12pt;"><strong>Responsibilities</strong></span></h3> <p>Client Analytics &amp; Strategic Support</p> <ul> <li>Support analytics leadership across HCP and DTC / patient initiatives for a major healthcare client</li> <li>Partner with client stakeholders to understand business objectives, measurement priorities, and reporting needs</li> <li>Help lead analytics discussions focused on:</li> <ul> <li>campaign performance</li> <li>optimization opportunities</li> <li>audience insights</li> <li>actionable recommendations</li> </ul> <li>Support presentation of analytics findings and strategic insights to client teams</li> </ul> <p>Measurement Planning &amp; Accountability</p> <ul> <li>Support development and maintenance of integrated measurement plans across HCP and DTC campaigns</li> <li>Ensure alignment between:</li> <ul> <li>campaign goals</li> <li>KPIs</li> <li>audience strategies</li> <li>optimization frameworks</li> </ul> <li>Help operationalize measurement approaches spanning:</li> <ul> <li>endemic and non-endemic HCP media</li> <li>DTC media</li> <li>audience activation initiatives</li> <li>omnichannel engagement programs</li> </ul> <li>Support evolution from static reporting toward more integrated performance intelligence frameworks</li> </ul> <p>Analyt