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Regional Director of Chain Accounts
Affinity GroupUnited Statesfull_timeVerifiedPosted 25 Jul 2025
About the role
BROAD FUNCTION AND SCOPE OF THE POSITION: The Regional Director of Chain Accounts is responsible for the oversight and direction of the regional chain account strategy and execution. This position will support the regional sales team to plan and execute against the regional sales objectives focusing on the chain account segment. This position also closely monitors the various activities, and performance results for the chain account segment and takes necessary corrective actions in conjunction with sales leadership to ensure Affinity Group maximizes performance with the regional chain accounts.
principal continuing Responsibilities of the position in order of importance:
principal continuing Responsibilities of the position in order of importance:
- Regional Point of Contact for clients’ Chain Account team/contacts (Region Managers, MVO, BDM, etc., based on their org structure around Regional and Local Chains)
- Participate in planning meetings/reviews as needed.
- Work with Market Directors/Managers to ensure that we have the Top 1500 Chains and Local/Emerging Chains as part of our account base with the appropriate call frequency:
- Monitor Chain Account Initiatives and Standards of Execution
- Leverage Segment Dashboards to monitor overall activity and progress.
- Provide updates to local managers to ensure focus and alignment with key accounts.
- Train Sales Team on effective sales techniques with Region Chain Accounts. Includes:
- Development and distribution of resource materials to support chain account sales efforts.
- Execute Training sessions/workshops (or sales meetings) and in-field training/support as needed.
- Leverage Best Practice from key Chain Account Specialists across the organization to train the team.
- Recommend staff/organizational structure changes to support focus and growth with Region Chain Accounts.
- Coordinate with Region Client Managers and Corp Chain Lead for execution against Chain Account initiatives.
- Identify Opportunities for Client Expansion, Diversification, and Penetration with Regional Chain Accounts
- Develop and execute strategic events and activity plans to generate inquiries and drive case volume for assigned accounts.
- Build and influence high-impact partnerships while executing day-to-day outreach via virtual presentations, calls, and emails.
- College degree strongly preferred and experience working with foodservice distributors and/or manufacturers
- At least 5 years of food service selling experience strongly preferred
- Ability to execute and follow through a sales plan
- A positive, professional, and proactive attitude with strong communication skills
- Skilled at building trust and credibility; works will with teams and has strong motivational skills
- Adept at business and client planning with strong problem solving and organizational skills
- Using the trimester planning process and CRM system
- Meaningful analytical skills and effective with Power BI, Excel spreadsheets, and other such tools
- Must have a valid driver’s license and a car
- Candidate must be able to perform the essential functions of the job.
- Work may be performed in an office, warehouse or restaurant environment.
- Stand for extended periods of time, walk, bend, stoop, or climb.
- May have possible exposure to dust and may require the abili
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