NPM Digital Campaign Associate, Sponsorship

OVERVIEW

A thriving, mission-driven multimedia organization, NPR produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation. The NPR audience values information, creativity, curiosity, and social responsibility – and our employees do too. We are innovators and leaders in diverse fields, from journalism and digital media to IT and development. Every day, our employees and member stations touch the lives of millions worldwide. 

Across our organization, we’re building a workplace where collaboration is essential, diverse voices are heard, and inclusion is the key to our success. We are committed to doing the right thing in our journalism and in every role at NPR. This means that integrity, adherence to our ethical standards, and compliance with legal obligations are fundamental responsibilities for every employee at NPR.

Intro to Position

National Public Media (NPM) is the sponsorship subsidiary of NPR, working with brands, agencies, producers and broadcasters to develop campaigns that deliver on sponsor objectives while fueling the mission of public media. It serves as the exclusive sponsorship representative for the NPR network, which reaches 46M people weekly across platforms, and designs multi-market campaigns with public media stations around the country. National Public Media is committed to excellence in audience research, measurement tools, product design and creative consultation and production for each of its brand and station partners.

The Digital Campaign Associate role is key to a successful sponsor’s experience once an order has been greenlit. The Advertising Operations department, where this role sits, works directly with NPR’s sales, marketing, finance, legal, and design teams to bring to life digital advertising campaigns that generate results for sponsors.

This role actively collaborates with sales, production, and site development to ensure the accurate trafficking, implementation, and delivery of campaigns for NPR’s Sponsors.

Candidates should have a strong interest in digital media and digital sponsorship, and should be comfortable communicating with NPR’s various sponsors, many of which are Fortune 500 companies. Learn about some of our sponsors here: http://nationalpublicmedia.com/npr/

An ideal candidate should have a strong interest in digital media, digital sponsorship, ad tech, data analysis or podcasting, as well as an enthusiasm for public media, its mission and its programs.

Responsibilities

A Campaign Associate manages between 25-35 campaigns that are in various stages of the post-sale cycle. This is a client-facing role, where this position will interact directly with sponsors, often responding to time-sensitive requests with revenue at stake. The orders a Campaign Associate is responsible for may range from $30k-$400k. The day-to-day of campaign management includes:

Pre-Launch Campaign Work:

• be an expert on and communicate details about product specs, required assets and data capabilities to support a positive client campaign experience post-sale
• manage banner, podcast and tag asset deadlines to ensure an on-time campaign launch
• provide expertise on a number of different tracking vendors, measuring performance, ad quality, attention, brand lift, etc. 
• verify that assets comply with NPR’s Digital Guidelines and submit voice talent and host read scripts to be recorded for podcast placements. 
• secure custom NPR-created asset approvals from clients/agencies ahead of launch
• reserve inventory and accurately set up sponsorship campaigns in the ad servers
• facilitate several time-sensitive “quick start” campaigns each quarter (launching within 48 hours after receiving buy confirmation and creative assets).

Campaign Maintenance During the Flight:

• support clients with their reporting and measurement needs
• provide deliverables to sponsors at intervals throughout the campaign including things like: launch confirmation, screenshots, air checks, monthly campaign highlights, daily/weekly data delivery reports, etc.
• execute creative or tag refreshes
• provide support on time-sensitive requests from sponsors (delivery reporting, creative/copy changes, technical product questions, etc.)
• reconcile monthly billing in our order management system to ensure clients receive accurate and timely invoices
• proactively monitor campaign pacing every week using NPR’s data management tool
• strategize and troubleshoot any campaign under delivery with stakeholders on the sales and planning teams
• provide recommendatio