Campaign Specialist

About Inhabit

Inhabit operates a unique collective of PropTech products serving the residential and short-term rental industries. Our industry leading ecosystems bring strategic value to deliver transformative software solutions and services to the industries we serve. As a strategic SaaS provider, we believe that property and short-term rental management companies should have the opportunity to choose the platforms that best support their business goals and that they should be able to benefit from the innovative offerings across our ecosystems. To learn more, visit Inhabit.com. 

About this Opportunity

There are two main Go-To-Market (GTM) Divisions within Inhabit: Residential and Short-Term Rental (STR). While these divisions operate within their respective go-to-markets, there is cross-division collaboration and alignment when it comes to key business processes, best practices, and marketing operations standard operating procedures and definitions.

Job Description Summary

Reporting to the Director of Marketing, the primary goal of this Campaign Specialist will be to assist the demand generation team in generating pipeline in order to achieve revenue goals through a mix of lead generation campaign channels. The successful candidate will be both technically savvy as well as a self-directed worker. The ability to provide finished, high-quality deliverables is crucial, as is the ability to communicate them effectively.

You are a lead generation machine. You thrive in funnel analytics and speak in acronyms like MQL, SQL, pipeline and conversion rates. You love the science of marketing as much as the art. You have a passion for learning, building, implementing and measuring new systems, processes and campaigns.

What You’ll Do (Functions & Responsibilities)

• Provide support and assistance in planning, developing, and overseeing the logistics for all new customer acquisition focused campaigns, including webinars, events, paid media, direct mail and email campaigns. Co-own our email program with the marketing team to more quickly convert Leads & MQLs into qualified pipeline for the sales team
• Partner with the sales team to manage & monitor the flow of leads for more effective lead follow up and more conversions
• Ideate, Build & Execute an array of campaigns on an Account Based Marketing (ABM) Platform
• Identify trends and insights from programs and make recommendations to adjust strategy and tactics to increase effectiveness
• Report out on weekly, monthly & quarterly performance and effectiveness of campaigns
• Partner with the product and event marketing teams to create campaigns and develop lead generating content materials

What We’re Looking For (Minimum qualifications)

• 2-4 years of experience in a marketing role. Experience in Multifamily, Short-Term Rentals or InsurTech is a bonus, but not necessary
• Experience using Marketing Automation Platforms and Salesforce.com to drive campaigns and report results
• Enjoys being a key part of the marketing material production team where you can see a direct tie between your work and campaign results.
• Experience with a variety of demand generation approaches: digital, events, webinars, inbound, account-based marketing, short form and long form content etc.
• Highly self-motivated, accountable, proactive and thoughtful with high attention to detail.
• Ability to develop timelines and meet deadlines.
• Ability to communicate effectively with both internal staff and external clients.<