Director, Midlevel Giving

Overview

Since 1972, Covenant House has served and advocated for youth and young families experiencing homelessness, human trafficking, and exploitation. Our overarching goal is to end homelessness among youth and young families by helping them achieve housing stability, heal from trauma, tap into their innate resilience, and hone their interests and skills to forge new pathways to independence. This work is carried out across Covenant House sites in 34 cities in the US, Canada, Mexico, Guatemala, and Honduras.

About the Role

The Director, Midlevel Giving serves as a strategic lead within the Integrated Marketing Team and is responsible for growing both audience and revenue from donors, contributing between $1,000 and $9,999 annually. In this role, you will have the opportunity to execute and refine the organization’s Midlevel Giving strategy—advancing the Open Arms Society brand, driving donor engagement and retention, and working to see the program integrated across marketing, development, data systems and sites to achieve sustainable growth. Your impactful work will directly support and uphold CHI’s mission to end youth homelessness as we know it today.

Covenant House launched the Open Arms Society publicly as a branded mid-level giving program in 2023. Additional components, resources and tactics have been appended to the program each year with a long-term goal of creating brand affinity, positive donor perceptions, increased retention, and revenue growth. At the start of Fiscal 2026, revenue from donors cumulatively giving between $1,000K - $9,999 was ~$14M. We seek to double that income over the next 5 years.

Essential Duties and Responsibilities

Strategic Leadership

• Serve as the primary point of contact for all matters related to Midlevel Giving strategy, execution, performance management and site adoption

• Assess the existing Midlevel strategy and provide strategic insight and specific program enhancements

• Develop and execute a comprehensive annual plan to grow the number of Midlevel donors, upgrade existing supporters, implement reactivation strategies and increase donor lifetime value

• Lead the Midlevel Audience Multi-Year Revenue Model as a key component of Covenant House’s long-term forecasting plan, ensuring targets align with organizational revenue goals

• Continuously evolve and strengthen the Open Arms Society brand and donor value proposition to deepen donor connection and commitment

• Partner with senior leadership to identify and prioritize investments in audience growth, cultivation, and stewardship
  

Program Management & Integration

• Create, document, and continuously refine the Midlevel Giving roadmap, donor journey, and segmentation strategies

• Collaborate across Development to ensure seamless coordination between all supporter facing departments and content strategies

• Lead vendor and consultant relationships, ensuring high-quality deliverables, performance accountability, and ROI-driven decision-making

• Support the Midlevel Giving budget and forecast performance against revenue and expense targets

• Schedule, facilitate, and document all stakeholder meetings related to Midlevel Giving; ensure key decisions, planning notes, and assignments are archived and tracked

Performance & Analysis

• Monitor and refine KPIs to measure donor acquisition, retention, upgrade, and reactivation performance

• Collaborate with internal and external analytics teams to identify growth opportunities, inform segmentation, and assess campaign effectiveness

• Work closely with Development Operations, consultants and key stakeholders to ensure data accuracy, reporting consistency, and insights that inform strategic decisions

• Regularly prepare and present performance reports and strategic recommendations to leadership

Leadership & Collaboration

• Serve as a strategy lead within the Integrated Marketing team, contributing to department-wide strategic planning and budget development

• Mentor and guide CHI and Site staff, vendors or cross-functional contributors supporting Midlevel Giving initiatives with a special focus on high-touch portfolio programs

• Cultivate a culture of collaboration, innovation, and results-driven performance across internal and external partners
  

• Strong analytical skills with the ability to synthesize complex data into