Freelance Associate Director (Out of Home)
MediabrandsAbout the role
Business Overview
We are Rapport, an Out of Home - OOH - media agency and we're known for the strength of our relationships. Rewarding Connections is at the heart of everything we do. It's all about collaborative and successful partnerships and a passion to deliver valuable results. As OOH becomes more engaging, interactive, and content-driven, we're here to guide advertisers and agencies through the evolving media landscape. Please visit Rapport’s website for more information. Rapport is a member of the constellation of companies within Mediabrands and is wholly owned by Interpublic (NYSE:IPG). https://rapportww.com/us/
Position Overview
The Associate Media Director is responsible for the management, planning, and implementation of Out of Home client strategies from initial brief to post campaign analysis. The ideal candidate will oversee the team and process to meet critical path deadlines and ensure effective client service. The role involves working with a team, managing, and running a portfolio of clients and implementing their OOH advertising needs. The successful candidate will have a good understanding of account handling, the overall sector, and industry. They will be a great communicator both internally and externally and be able to use their own initiative to identify new ways of working with their clients to improve our offering while developing business. They must be calm under pressure and able to resolve client or team issues as and when they arise.
Responsibilities
- Develop and maintain strong client relationships through effective client service, proactive problem solving and the successful execution of all facets of account management with clients, agencies, and media owners
- Manage team by developing staff through performance management and giving consistent feedback; ensure manager on team is doing the same. Identify with staff, developmental opportunities and help them to work toward their professional goals
- Retain and grow existing client budgets and develop new business from existing accounts; maintain awareness of assigned clients’ situations and goals while proactively anticipating needs
- Present market updates, trends and insights to clients and agencies; identify potential client issues and work with team to develop solutions
- Work with Account Director to meet and exceed client and agency needs, looking for ways to proactively grow the business
- Ensure planning process is being adhered to, utilizing industry tools and internal tools effectively
- Provide consistent and thorough management for internal support to traffic each month’s campaigns, ensuring the accuracy of client specific strategic direction
Required Skills and Experience
- Proven ability to maintain and grow client relationships through the delivery of high-quality customer service
- Previous experience in presenting to clients, or in a client-facing role and account management
- Rapport does not require candidates to have a college degree
Desired Skills and Experience
- Excellent verbal and written communication skills, including presentation skills
- Ability to juggle multiple priorities in a fast-paced environment while managing tight deadlines
- Strong strategic, organizational, and analytical skills
- Ideally 8+ years’ experience within either an OOH or full-service media agency
We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will rece
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