Marketing Manager

About the American College of Surgeons

The American College of Surgeons (ACS) is a professional and educational organization of surgeons that was founded in 1913 to raise the standards of surgical practice and improve the quality of care for surgical patients. The College is dedicated to the ethical and competent practice of surgery. Its achievements have significantly influenced the course of scientific surgery in America and have established it as an important advocate for all surgical patients.  The College has more than 95,000 members and is the largest organization of surgeons in the world. For more information, visit www.facs.org.

Our Mission
The American College of Surgeons is dedicated to improving the care of the surgical patient and safeguarding standards of care in an optimal and ethical practice environment.

Our Vision
To create a healthcare landscape where surgeons thrive and every patient has access to and benefits from the highest standards of surgical care, driven by innovation, education, leadership, and trust.

Summary:

The Marketing Manager is a technically skilled, data-driven individual contributor responsible for planning, executing, and optimizing multichannel marketing campaigns that support ACS programs, products, member engagement, and strategic initiatives. This role owns end-to-end email and newsletter marketing, from design and layout in Stripo and Marketo through segmentation, testing, and performance analysis, while also contributing meaningfully to performance marketing, paid digital channels, and broader integrated campaign strategy.

The Marketing Manager will apply strong analytical capabilities and AI fluency to surface actionable insights, improve campaign effectiveness, and drive continuous improvement across audiences including members, prospective members, and myriad internal and external partners. The Marketing Manager will contribute to integrated, multichannel marketing strategies that span email, paid digital, organic social, content, SEO/SEM, AEO/GEO, and event promotion.

This exempt position reports to the Senior Manager, Marketing and Analytics in the Division of Integrated Communications. It is based in our Chicago office and is a hybrid role: 3 days per week in the office / 2 days per week remote.

The anticipated salary range for this position is $84,000–$90,000 (commensurate with related experience).

Major Responsibilities:

Email and Newsletter Design and Execution

• Design, build, test, and deploy email campaigns and newsletters for multiple ACS audiences using Stripo for template design and Marketo for campaign execution and automation.
• Draft, edit, and optimize marketing copy for email campaigns.
• Manage multi-audience newsletter production end-to-end: content layout, responsive design, segmentation, personalization, quality assurance, scheduling, and deployment.
• Execute campaign workflows including behavioral triggers, lifecycle communications, and automated nurture sequences.
• Ensure all email and newsletter content adheres to ACS brand standards, accessibility best practices, and deliverability requirements.

Performance Marketing

• In partnership with the social media team, plan and execute paid digital campaigns across search (Google Ads), social (LinkedIn, Meta), and display channels to drive awareness, acquisition, and engagement for ACS programs and initiatives.
• Monitor campaign spend, return on ad spend, click-through rates, and conversion metrics; make real-time optimizations to improve efficiency and results.
• Conduct A/B and multivariate testing on subject lines, ad creative, and calls to action to continuously improve performance.
• Work with web and creative teams to develop and optimize landing pages to support campaign conversion goals.
• Seek opportunities to optimize owned channels to drive measurable results.

Data Analysis and Insights

• Analyze campaign performance data across channels to identify trends, surface insights, and translate findings into clear, actionable recommendations.
• Build and maintain Power BI dashboards and reports to track KPIs, monitor audience engagement, and inform strategic decision-making.
• Use Customer Relationship Management (CRM)/Association Management Software (AMS) data to understand audience behavior, segment lists, and identify opportunities to improve targeting and personalization.
• Present performance summaries and data-driven recommendations to inte