Senior Software Engineer - OpenPath

<div class="content-intro"><p>The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet — from streaming TV and podcasts to mobile apps, news, and more.&nbsp; <br><br>Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly. <br><br>The scale of our platform brings unique technical challenges — from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you’re driven to solve meaningful challenges, we’d love to meet you.</p></div><p><strong>About OpenPath</strong></p> <p>OpenPath provides a direct, transparent connection between The Trade Desk and leading premium publishers—enabling efficient, objective, and high-quality access to inventory for advertisers. By simplifying the programmatic supply chain and reducing intermediaries, OpenPath brings supply path transparency, cost efficiency, and improved visibility into each impression’s value and source.</p> <p><strong>Purpose:</strong></p> <p>OpenPath focuses on creating and managing direct integrations with publishers while providing a robust publisher platform. Unlike an SSP, The Trade Desk remains buy-side focused—we do not optimize publisher yield or manage direct deals. Our mission is to deliver transparency and competition that lead to better outcomes for advertisers.</p> <p><strong>Key Features:</strong></p> <ul> <li>Direct access to inventory from top publishers through The Trade Desk platform</li> <li>Infrastructure designed to integrate with transparent demand solutions, including Prebid’s open-source header bidding</li> <li>Emphasis on supply path transparency, cost efficiency, and visibility into cost/value</li> <li>A buy-side-only approach supporting competition, innovation, and objective decision-making</li> </ul> <p><strong>Benefits for Advertisers:</strong></p> <ul> <li>Fewer supply chain hops and greater efficiency</li> <li>Objective evaluation of supply paths with no preferential treatment</li> <li>Increased transparency into cost drivers, supply sources, and impression value</li> </ul> <p><strong>The Role:</strong></p> <p>As a Senior Engineer on the