Senior Manager, Product Marketing

Ibotta is seeking a Senior Product Marketing Manager to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. This role is ideal for a marketing professional with a passion for product promotion, a strategic mindset, and the ability to collaborate cross-functionally. The successful candidate will play a pivotal role in supporting product launches, creating compelling marketing collateral, and contributing to the overall success of our products.

This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.

What you will be doing:

• Lead the development of clear and compelling product positioning and messaging that resonate with target audiences and differentiate our products in the market.

• Create high-quality marketing collateral, including sales materials, presentations, and case studies, that effectively communicate product benefits and value propositions.

• Partner with design teams to produce visually appealing and impactful marketing materials that align with brand guidelines.

• Plan and execute product launches, including coordinating launch events and developing launch materials, to ensure successful product introductions.

• Collaborate with product management to define product value propositions, features, and pricing strategies.

• Conduct market research to identify industry trends, competitive landscapes, and customer insights, and use insights to inform product marketing strategies.

• Monitor and analyze key performance indicators (KPIs) to evaluate the success of product marketing initiatives and make data-driven recommendations for optimization.

• Act as a strategic advisor to senior leadership, providing insights and recommendations to drive business growth and achieve revenue targets.

• Mentor and develop team members, providing guidance and support to help them achieve their goals and advance their careers.

• Mentor and develop team members, providing guidance and support to help them achieve their goals

• Collaborate with cross-functional teams, including product management, sales, and marketing, to ensure alignment of messaging and strategies.

• Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency & A good idea can come from anywhere.

What we are looking for: 

• 8+ years of experience in a product marketing or related role with 2+ years of management experience

• Bachelor's degree in marketing, business, or a related field

• Technical Skills: Advanced Excel skills, Salesforce, Highspot, and Hubspot preferred

• Excellent written and verbal communication skills, with the ability to create compelling narratives and effectively present ideas.

• Background in product marketing, preferably in B2B technology with a consistent record of ideating and deploying effective product marketing strategies

• Strategic thinker with a deep understanding of market dynamics, customer needs, and competitive landscapes.

• Proven experience collaborating successfully with cross-functional stakeholders, including senior executives (e.g. Sales, Marketing, Product, Sales Operations, Enablement, Customer Success)

• Proven track record of developing and executing successful product marketing strategies.

• Proficiency in marketing automation tools, CRM systems, and other marketing technology platforms.

About Ibotta ("I bought a...")

Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $1.8 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

Additional Details:

• This position is located in Denver, CO and includes competitive pa