Global Retail Electric Power (REPS) Market Development Manager

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

About EPD:

Caterpillar's Electric Power Division (EPD) offers integrated solutions, parts, and services to meet the needs of our various commercial and industrial electric power customers. EPD supports a wide range of customer applications across the globe, including providing back-up power to hospitals, providing emergency power when natural disasters strike, and supporting critical infrastructure for data centers, municipalities, and more. With a rich history of more than 95 years in the electric power business, our team has world-class expertise and a proven ability to adapt to changing demands. We’re committed to providing sustainable and reliable solutions to our customers. Join our team to help build a better, more sustainable world for future generations!

Job Summary:

The Global Retail Electric Power (REPS) Market Development Manager is responsible for defining and executing the long-term growth strategy for Caterpillar's global retail electric power business. This leader will build a high-performing team that delivers customer-backed market insights, commercial strategies, product roadmaps, and business processes that enable profitable growth.

The role serves as the bridge between customers, dealers, sales regions, product groups, and executive leadership to ensure market opportunities are translated into actionable strategies, prioritized investments, and differentiated solutions. Success requires balancing strategic thinking with disciplined execution while developing an engaged, growth-minded team focused on delivering measurable business outcomes.

What you will do:

• Lead Customer-Back Commercial Strategy

• Shift organizational focus from internal product discussions to customer outcomes, market opportunities, and competitive positioning.

• Translate customer insights, unmet needs, and market trends into actionable growth strategies.

• Drive development of customer segmentation, market opportunity assessments, and growth plans by region and segment.

• Partner with sales leadership and dealers to identify growth opportunities and expand market share.

• Shape Long-Term Product and Market Roadmaps

• Lead development of global retail electric power market strategies through 2030 and beyond.

• Define customer-backed growth opportunities across gas, diesel, hybrid, and emerging power solutions.

• Partner with product groups to influence Tier 4 and future product roadmaps.

• Prioritize investments based on market attractiveness, customer demand, profitability, and strategic fit.

• Provide strategic recommendations to executive leadership regarding market expansion opportunities, portfolio priorities, and competitive positioning.

• Improve Strategic Planning and Governance Processes

• Own and continuously improve key commercial and product strategy processes including PACT development, one-page business cases, product prioritization, market opportunity assessments, and annual planning cycles.

• Establish best practices that improve decision quality, customer focus, and cross-functional alignment.

• Ensure governance processes support timely and informed investment decisions

• Build and Develop a High-Performing Team

• Recruit, coach, and develop a diverse team of commercial and product professionals.

• Create a culture centered on accountability, continuous learning, customer focus, and growth mindset.

• Develop future leaders through coaching, mentoring, talent planning, and development opportunities.

• Drive employee engagement and foster an environment where innovation, collaboration, and ownership thrive.

• Drive Proactive Annual Business Execution

• Develop and manage an annual REPS strategic planning and deliverables calendar.

• Create visibility to key milestones, decisions, reviews, and executive deliverables.

• Establish disciplined operating rhythms that reduce reactive work and improve execution predict