Programmatic Account Specialist

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Position Description

As the subject-matter expert on WBD’s Digital programmatic advertising platforms and processes, the Programmatic Account Specialist will help streamline and execute all internal aspects of our Programmatic Guaranteed and Private Marketplace business.  Key areas of success in this role include deal optimization & reporting, platform expertise, and bid auction analysis. To thrive in this role, candidates must provide timely and accurate information to maintain an orderly book of business for the Programmatic Account Managers and Account Executive across our properties. On a day-to-day basis, you will work closely with sales, planning, ad operations, analytics & yield teams, as well as with external vendors. You will be an internal sales consultant, providing out of the box programmatic solutions. Your success will be measured by how efficiently you are able to provide clarity & solutions into the programmatic business to cross portfolio teams, driving sales enablement.
 

Responsibilities

• Support the operational management of WBD’s core technology platforms including FreeWheel, Magnite, and Google Ad Manager.
• Responsible for deal setup, optimizations, reporting, and daily management of PMPs using the preferred SSPs.
• Maintain internal deal and revenue tracking tools that the Programmatic Account Management team uses daily.
• Serve as the day-to-day internal sales contact for all deal launches, deal health analysis, bid insights, lead generation opportunities, buyer activation/troubleshooting, and delivery optimizations.
• Provide high level of customer service to WBD sales teams and clients with effective communication, timely responses to requests, and proactive resolutions to potential issues
• Accompany Account Executives on select sales calls (if materially valuable to closing the sale).
• Support sales pods via weekly pacing meetings, lead generation insights, and revenue monitoring.
• Maintain expertise in continuously evolving programmatic space and help educate internal stakeholders within WBD.

Requirements

• Bachelor's Degree
• 1-2 years relevant post-graduate work experience or related internship required. Programmatic Operations and/or Account Management experience a plus.
• Must have strong communication/interpersonal skills
• Demonstrated experience with publisher side ad technology, with deep knowledge of systems: Google Ad Manager, FreeWheel, Magnite, & any future supply side platforms
• Ability to balance workloads from multiple stakeholders including sales, sales engineers, yield, ad operations, and revenue operations teams within digital organization.
• Proficiency in MS Excel, Staq, Looker, DMP’s such as Krux; ability to translate data analytics into actionable insights
• Exposure to programmatic deal types, technologies, and campaign setup within exchanges
• Exceptional organizational skills, while paying close attention to detail
• Demonstrates ability to continuously learn and incorporate feedback to improve workflows and processes
• Outstanding troubleshooting, analytical, and problem-solving abilities
• Ability to work well with others and collaborate cross-functionally in a fast-paced environment

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean an