Vice President, Marketing

Overview: 

The Vice President of Marketing is an experienced product marketing leader with a proven track record of delivering results in a high-growth fast-paced environment. The Vice President of Marketing is responsible for leading the strategic direction of effective marketing initiatives in alignment with business and revenue objectives.  This individual will leverage customer and market insights to drive the strategy for Measurabl’s new and existing routes to market.  This role works closely with the Chief Growth Officer and the sales department executive team to drive the creation and execution of marketing plans to increase revenue, pipeline coverage, and brand loyalty.

Essential Functions & Responsibilities:

The essential functions and responsibilities for this position include but are not limited to, the following. Other duties may be assigned as needed. 

Traction Channels:

• Experience across multiple traction channels for Enterprise B2B Sales Led Growth strategies
• Ability to AB test each of the identified 19 marketing channels and decide on the most lucrative 5-6 top channels
• Experience leading multiple intra-company and inter-company teams to innovate creative marketing campaigns
• Manage KPIs surrounding Demand Generation, Lead Management, Lead Velocity rates, Pipeline conversions, and predictable revenues for the business
• Understands and successfully deploys chatGPT, AI, and innovative technologies to reach Target decision-makers

Brand Awareness & Affinity:

• Serve as a strategic and credible leader that establishes and refines a cohesive marketing plan to increase consistency and brand awareness
• Lead strategic direction for industry relationships, stakeholders, and media through world-class PR efforts
• Lead the global SEM, thought leadership, and events strategy in alignment with both brand and product directions
• Establish the framework by which we execute on any strategies year over year (with considerations of both in-house and external fulfillment) 
• Oversee evolution of the Measurabl Brand and recommend developments/changes support the brand needs of the organization
• Drive the development, execution and delivery of thought leadership content (webinars, blogs, white papers, etc.) to advance credibility and awareness, and drive pipeline

Revenue Alignment:

• Lead Measurabl’s marketing strategy from inception to completion in alignment with revenue goals
• Lead the creation of the go-to-market strategies for product and solutions in their area of expertise, including product positioning, marketing strategy, and sales enablement to drive buyer awareness and engagement
• Establish lead goals in alignment with business objectives
• Establish benchmarks across established Marketing KPIs that assure quality outcomes and allow for swift refinements
• Review and closely monitor progress towards these goals on a weekly/monthly/quarterly basis
• Conduct market analysis to identify challenges and opportunities for growth in relation to prospect and customer segmentation (geography, vertical, or otherwise)
• Oversee and regularly review the results of marketing channels, including PR, social media, email marketing, and paid media.

People Management:

• Lead the strategy, business case, and proposal for key hires, promotions, and structure that align with business objectives
• Constantly review ongoing optimization and resource alignment that is scalable
• Recruit and attract experienced, high-potential leaders and individual contributors for each functional role
• Drive engagement and performance through hands-on leadership, 1:1’s, department meetings, performance management programs, engagement programs, or other programs as needed
• Ensure effective communication throughout the department to ensure team members are aware of their responsibilities and alignment with company goals
• Maintain a team culture that is focused on continuous improvement, learning and development to ensure we are best positioned to deliver a world-class product to our customers
• Provide leadership and mentorship to team members to drive cultural initiatives forward and encourage behaviors and programs in line with MSR values. 
• Provide guidance to other managers to ensure leadership standards are shared throughout the organization
• Drive MSR’s commitment to ensuring a diverse workforce through all stages of people management and development

Internal Collaboration:

• Work collaboratively with stakeholders from sales, customer success, product, and operations to identify marketing opportunities