Director of Demand Generation

Why work at Higgsfield AI?

Higgsfield AI is the fastest-scaling generative AI company in history, hitting $500M in annual revenue run rate, 25M+ users worldwide, 6M+ generations per day, and powering 390 of Fortune 500 brands.

We're building at the absolute frontier of AI-powered video creation and next-generation creative tools. Joining Higgsfield means becoming part of a high-impact team shaping the future of AI-native experiences, at a company that isn't just moving fast, but rewriting what fast looks like.

About the role:

Higgsfield AI is seeking a Head of Demand Generation to build and scale our global demand generation engine as we continue our rapid growth. This is a senior, hands-on leadership role responsible for driving pipeline creation across enterprise and self-serve motions — owning strategy and execution across digital channels, paid media, ABM, events, and partnerships, while overseeing our lifecycle marketing function to ensure a seamless journey from first touch through renewal and expansion.

You'll work closely with the head of B2B Marketing, Sales, Growth, Product, and Revenue Operations in a fast-paced environment where experimentation, speed, and measurable business impact matter. You'll need to be equal parts strategist and operator: someone who sets the vision and is just as comfortable rolling up their sleeves to execute it.

What you'll do:

Own Pipeline Generation

• Develop and execute the demand generation strategy to drive qualified pipeline across enterprise and PLG motions.

• Build integrated campaigns spanning paid media, content, email, webinars, events, partnerships, and outbound support.

• Create scalable account-based marketing (ABM) programs targeting enterprise customers and strategic accounts.

• Optimize lead generation, conversion, and pipeline velocity across the entire funnel.

Scale Marketing Programs

• Launch and iterate campaigns quickly using data-driven experimentation.

• Partner with Product Marketing to translate product launches, customer stories, and industry trends into high-performing campaigns.

• Collaborate with Growth Marketing to ensure cohesive messaging and customer journeys across self-serve and enterprise audiences.

• Support field marketing initiatives, executive events, and industry conferences.

Measure & Optimize

• Define KPIs and build reporting around pipeline generation, attribution, CAC, conversion rates, and ROI.

• Partner with Revenue Operations to improve lead routing, scoring, attribution, and campaign measurement.

• Continuously test messaging, audiences, creative, and channels to maximize performance.

• Identify opportunities to automate and scale marketing operations.

Cross-Functional Leadership

• Work closely with Sales leadership to align campaigns with pipeline priorities and revenue goals.

• Partner with Customer Success to drive expansion and customer marketing initiatives.

• Help establish scalable demand generation processes as the company continues to grow globally.

Requirements:

• 6-8 years of experience in B2B demand generation, growth marketing, or integrated marketing at a high-growth SaaS or AI company.

• Proven track record of building programs that generate measurable pipeline and revenue.

• Strong understanding of enterprise marketing motions, ABM, and full-funnel demand generation.

• Experience managing paid acquisition channels, lifecycle marketing, webinars, events, and integrated campaigns.

• Strong analytical mindset with experience measuring attribution, funnel performance, and campaign ROI.

• Comfortable partnering closely with Sales, Product Marketing, RevOps, and executive leadership.

• Hands-on operator who enjoys building from scratch while thinking strategically.

• Experience with modern marketing and CRM platforms (e.g., HubSpot, Salesforce, Marketo, 6sense, Clay, Google Ads, LinkedIn Campaign Manager, etc.) is a plus.

• Excellent written and verbal communication skills.
  
  Compensation & Benefits:

• We offer a competitive and thoughtfully structured compensation package designed to align with impact, experience, and long-term growth.

• Base Salary: The anticipated salary range for this role is $210,000 - $260,000, depending on experience, skills, scope, and location.

• Equity: In addition to cash compensation, employees are eligible to participate in t