Product Strategist -Pompe, ASMD, & MPS1
SanofiAbout the role
Position Title: Product Strategist – Gaucher, ASMD, & MPS
Position Location: Cambridge, MA
About the job
Sanofi Rare Diseases are on a mission to modernize a successful 30+ year rare disease business model so that we are positioned to deliver new therapies over the next 5 years and maintain our leadership position in the pharma environment. The model we are deploying is not only new to Sanofi, but new to our pharma peers. Success of this mission will mean modernizing, a talent dense team that can make faster decisions closer to the customers we serve. Additionally, The Product Strategist will play a critical role in shaping the success of our Gaucher, ASMD & MPS products by driving a customer-centric brand strategy. This individual will be responsible for owning and developing product positioning and actionable strategy based on a deep understanding of the patient journey, market dynamics and the value that products and services can bring to driving better outcomes. Each marketer will work closely within our GTM models.
We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
Main responsibilities:
Lead brand strategy and strategic planning, budgeting, KPI tracking, forecasting, financial reporting across multiple brands.
Primary collaboration/connection with global Global Brand Lead, countries teams, PSS, patient marketing team, Account Engagement marketing team and health system marketing.
Sr level interactions are frequent, as well as making key brand decisions.
Develop and synthesize insights on disease areas and market dynamics using US data from global sources.
Coordinate with various marketing roles to gather and deliver insights from different channels, customers, and digital platforms.
Understand unmet customer needs to determine the value proposition of products in the rare disease category.
Continuously analyze the competitive environment and pipeline activities.
Develop and execute the commercial brand strategy using market, customer, and competitor insights.
About you
3+ years of relevant healthcare or pharmaceutical industry experience
Bachelor's degree in marketing, business, technology, or life sciences
Marketing, sales, or insights & analytics experience, preferably in cross-functional leadership roles
US, Global, Ex US Experience
Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.
Experience working within large scale and complex multidisciplinary teams, and proven ability of influencing without authority.
Demonstrated product and/or brand strategy experience.
Ability to travel 25% within the US.
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