Lavin-Bernick Center - Marketing Team

• Student will demonstrate the ability to work successfully in a team. 

• Student will demonstrate applied competencies such as decision-making, time management, planning, program implementation and program management. 

• Student will exercise a variety of communication skills including formal and informal verbal communication and informal and professional writing. 

• Student will develop and practice effective professional communication skills 

• Student will gain expertise in University policies/procedures. 

Major Responsibilities and/or Deliverables: 

• Participate in initial training sessions as well as ongoing development and meetings 

• Coordinate weekly promotion of events 

• Compile and distribute weekly 5 Things TU Know email through email distribution program 

• Create, schedule, and publish LBC social media content to engage our student audience and increase social following 

• Develop a social media content model that focuses on signature themes within the LBC including spaces, programs, resources, and services 

• Develop and maintain thematic content for Instagram Highlights section 

• Develop and implement social media giveaway concepts 

• Create opportunities to encourage user-generated content 

• Post semester calendar of LBC-sponsored events on different social media outlets 

• Write captions ensuring that they are on-brand, on-topic, and well-written, as well as optimized for search and user experience using hashtags 

• Monitor growth and engagement over time and offer feedback to improve social strategy 

• Monitor queries and comments and direct to relevant staff members as needed 

• Act as an ambassador for the LBC and the various programming initiatives 

• Assist the Professional Staff with various office tasks, errands, and projects as needed 

Additional Responsibilities: 

• Attend all required trainings for the start of each semester 

• Attend weekly Student Involvement meetings if scheduling allows 

• Assisting with programming events as needed throughout the year 

• Participate fully in bi-annual self and supervisor evaluations and evaluation meetings