Director, Integrated Media Planning

Company Description

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. 

Job Description

One of our Merkle Teams is looking to add an Integrated Media Planning Director to support our Financial Services and B2B vertical clients.  This is a remote position with Eastern Time Zone is required.

As the Integrated Media Planning Director, you will be a team leader, typically assigned to one large strategic account or several mid-scale/core clients. Reporting to the Senior Director Integrated Media Planning, you'll lead media program strategy, overseeing plan development, and monitoring activation progress and performance. You'll be the integrated media subject matter expert for company partners/client partners and main contacts for disciplines (SEM, SEO, Strategy, Creative). Client programs include data-driven digital media campaigns and integrated multi-channel campaigns to engage and influence consumers at each funnel stage. You will contribute to Merkle product and business strategy and typically direct a team of 4-6 people. As the Director Integrated Media Planning you will manage the development and mentorship of your direct reports, managing and guiding their success.

Main Responsibilities 

• Mastery of all campaign management and planning and optimization functional responsibilities 
• Meet functional responsibilities in a more strategic, mature, and self-guided manner, on high volume of accounts, larger scale client/media programs 
• Responsible for your client's media program that achieves client's goals and guide value 
• Contribute to the development of strategies and campaigns 
• Develop a management and measurement framework to steer and monitor program progress and success 
• Give direction to the media services, platform, and capability resources as it pertains to your client work 
• Articulate and strategic delivery of consultative messaging – both written and verbal – to senior leaders without senior leadership guidance 
• Create and push new concepts to manage/grow program; Includes analytics, strategy, and other Merkle businesses 
• Be a Media subject matter expert and support growth/sales efforts 
• Manage and develop 4-6 direct reports

Qualifications

• 10+ years' experience within media agency function and digital media vendor/ad technology platform 
• Experience within Paid Social Platforms (Facebook/Instagram Power Editor, Twitter, Pinterest, Snapchat, LinkedIn Ads) and DSPs to run Video & Display (Google's DV360, Amazon DSP, TTD) 
• Financial Services and B2B industry experience 
• Proficient user of digital ads trafficking tools (DCM) 
• Experience with resource and people management 
• Experience with cross discipline coordination and management 

Additional Information

What you get:

• Generous paid holiday schedule
• Opportunity to get experience with a variety of leading brands
• Agile work environment, work from home or in office based on your preference
• Comprehensive healthcare plans
• 401(k) with employer match
• Flexible time-off
• 16 weeks paid parental leave

The anticipated salary range for this position is $113,000 - $182,850 Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

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About dentsu  Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com. 

About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com. 

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