Senior Marketing Planning and Operations Manager
AdobeAbout the role
Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity
We are seeking a Senior Marketing Planning and Operations Manager to drive Marketing planning and provide operational, financial and business partner support for Adobe Express. In this position you will support senior management through marketing planning and budget management, across reporting, analysis and making recommendations. You will also be responsible for setting up operating cadences, completing key initiatives, working with data analytics to develop dashboards and insights and performing analyses that drive strategic decision-making. The ideal candidate brings a strong track record in leading marketing strategy and planning at scale—driving efficiency, enabling growth, and aligning execution with business goals.
Key Responsibilities
- Partner with Business Leads and drive strategic marketing and financial planning for the year. Review spend, analyze spend performance and make decisions on budget allocations.
- Partner closely with Marketing, Sales, Operations and Finance counterparts to continually improve & enhance planning and reporting capabilities and processes.
- Be a trusted business partner and work cross-functionally with key business leaders to identify appropriate metrics to measure and evaluate business performance.
- Own mid-quarter and quarter-end budget reporting, and support business leaders in telling the “Why” behind spend and performance.
- Working with marketing, operations and sales teams to ensure that marketing campaigns and programs are driven efficiently and aligned with overall business goals.
- In addition to marketing planning and investments allocation, build and support leadership meetings, ensure the running of smooth and regular operating cadence and program manage key initiatives.
- Work closely with our Data Science and Analytics to team build dashboards to track business performance across Adobe Express business.
- Drive analyses and deliver insights to business leaders to impact strategic decisions.
- Support the team with ad-hoc projects as they arise.
What You Need to Be Successful
- Bachelor’s degree or equivalent experience. Master's degree in economics, finance, business or equivalent experience is preferred.
- 12 - 15 years of relevant marketing operations, planning, finance and business operations experience in the software/technology sector.
- Proven ability to drive marketing planning and experience managing large-scale marketing budgets, with a focus on data driven decision-making.
- Strong business insight and in-depth understanding of marketing performance metrics.
- Excellent business partner management, presentation skills and broad execution capabilities.
- Self-starter who can handle sophisticated tasks and develop new strategies and ways of approaching business challenges.
- Strong communication & customer management skills with ability to influence/drive decision making across cross-functional teams.
- Problem solver who can challenge the status quo and drive new ways of thinking across the organization.
- Embraces accountability, customer-centricity, and fosters a collaborative team culture.
- High level of proficiency in Microsoft Office (Excel, Powerpoint) and experience in reporting/visualization tools.
At Adobe, for sales roles starting salaries are expressed as to
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