Director, Media Portfolio Strategy and Operations

Career Category

Sales & Marketing Operations

Job Description

HOW MIGHT YOU DEFY IMAGINATION?

If you feel like you’re part of something bigger, it’s because you are. At Amgen, our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world’s leading biotechnology companies. We are global collaborators who achieve together—researching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. It’s time for a career you can be proud of.

Director, Media Portfolio Strategy and Operations

Live

What you will do

Let’s do this. Let’s change the world! In this vital role you will be responsible for leading media portfolio strategy and operations for the Amgen commercial portfolio of brands. Integral to the success of the role will be developing and evangelizing an in-depth understanding of the media marketplace and landscape, with an ability to operationalize the “now” while creating approaches to build for the “future”. The Director, Media Portfolio Strategy & Operations will play a critical role in setting the team up internally and externally for continued evolution of this central function at Amgen.

The Director, Media Portfolio Strategy and Operations will report to the Executive Director, Head of Global Media. This position will engage heavily with external and internal stakeholders and directly manage a team of Sr. Managers.

Responsibilities:

• Lead the creation and implementation of portfolio level initiatives to drive the central media capability forward. Do so with an ability to address what’s needed right now while also building for tomorrow.

• Partner with marketing and external agencies in creation of enterprise-wide programs and negotiation strategies (e.g., Joint Business Partnerships, multi-brand pilot opportunities, etc.). See programs through from sell-in to implementation and optimization in partnership with Media Directors.

• Through oversight of your team, oversee operations of all enterprise workstreams, many of which include multiple stakeholders and a need for varying levels of engagement and informs.

• Build and maintain strong relationships with agency and vendor leadership to drive optimal negotiation practices and to further position Amgen as an industry leader in paid/earned/owned media.

• With support from Sr. Managers, assess and optimize planning, buying, measurement and financial account management best practices and set up.

• Act as a sounding board/advisor to Executive Director and peer US Media Directors.

• Represent business strategy and advise on the activities of key business partners such as Finance, Global Sourcing, and Commercial Data/Analytics in support of media objectives.

• Build and maintain strong relationships with business partners; proactively communicating, seeking advice, and facilitating critical business decisions.

• Lead agency evaluation processes and find opportunities to improve upon the current state.

• Lead Global Media Team budget management.

• Identify training, mentoring plans and on-boarding development needs for staff and assist in developing the talent pool.

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What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The media driven candidate we seek is a collaborative leader with these qualifications.

Basic Qualifications:

Doctorate degree and 4 years of media and/or marketing experience

Or

Master’s degree and 8 years of media and/or marketing experience

Or

Bachelor’s degree and 10 years of media and/or marketing experience

In addition to meeting at least one of the above requirements, you must have at least 4 years experience directly managing people and/or leadership experience leading teams, projects, programs, or directing the allocation or resources. Your managerial experience may run concurrently with the required technical experience referenced above

Preferred Qualifications:

• 10+ years of experience in paid media/marketing with a focus on planning, buying and measurement at a brand and enterprise level

• Deep knowledge of the paid and earned media landscape, with a robust understanding of current capabilities/vendors and where the industry is heading.

• A background in bringing strategy to life through operational best practices, communication planning, and organizational change management.

• Excellent verbal and written communication skills with experience in translating detailed processes and activation plans into clear and concise seni