Head of AMER Field Marketing

 

About the Team

Revenue Marketing drives new enterprise client acquisition and expansion pipeline for Miro across three regions - AMER( North America, Latin America), EMEA and JPAC(Japan, APAC). The team uses analytics to find opportunities and then diverse marketing techniques to drive awareness and deepen client relationships with a focus on user and revenue growth. The team includes marketers embedded with all of our country-based go-to-market teams on almost every continent. Revenue Marketing partners closely with many functions at Miro including Product Marketing, Brand and Communications, Sales, and Customer Success. Each role at Miro is based at one of our physical hubs. Mironeers work in a hybrid model, with 2 days a week in the office for all members of the Marketing team.

Successful revenue marketers at Miro think like general managers of their area: flexible but constantly seeking mastery, with strong customer empathy, creative problem-solving, research, synthesis, and analytical skills. They are able to shift from high-level strategy to tactical marketing execution and possess a bias towards personal accountability and action. Much of the team’s work starts with cross-functional experiments that lead to bigger investments with global scale.

About the Role

We’re seeking a senior leader to build and grow enterprise revenue marketing in AMER. We have a strong enterprise foundation – tens of millions of users and relationships with 99% of the Fortune 100– and are committed to investing deeply to serve the needs of large enterprises around the world.

This leader will own Miro’s enterprise pipeline in AMER in partnership with Miro’s centralized enterprise campaign capabilities. In this role, you will work closely with sales, customer experience, and other teams to drive adoption of Miro in the largest global enterprises. The ideal candidate is likely a head of demand generation, revenue marketing or enterprise marketing in a successful B2B organization.

This role will require thoughtful design and experimentation to develop new ways for Miro to engage and partner with Miro’s clients. This will include events, thought leadership campaigns, account-based marketing, and other marketing programs. In addition, your team will develop strategies to connect with senior enterprise decision makers that may not yet be familiar with the power of Miro.

This senior role reports to the Head of Revenue Marketing and is a member of Revenue Marketing Leadership. As a leader at Miro, we expect you to help build an inclusive, welcoming, and psychologically safe environment for your team to explore uncertain spaces, come up with ambitious ideas and to co-create world-class marketing by listening actively, role-modeling the culture, and leaning towards open conversations.

What you’ll do

• Build and lead AMER field marketing in partnership with Sales and Customer success. 
• Grow footprint in the Enterprise segment (1k+ employees) by growing usage, acquiring new customers and expanding across Lines of Business
• Lead strategy and execution of a rich marketing mix including digital aircover to enhance usage, lead generation to acquire new logos and targeted ABM to build relationships, progress deals and spread awareness within accounts
• Build and scale the AMER field marketing org for future with a structured, programmatic and data-driven approach around the why (key KPIs), how (plan), who (people)
• Lead and inspire a geographically distributed team consisting of field marketers while partner closely the global field organization and the extended marketing teams covering growth, brand, community and communications.

What you’ll need

• 10+ years enterprise demand generation experience with pipeline ownership driving $100M+ in annual revenue
• Experience leading teams of teams (5+ marketers)
• Strong ability to closely collaborate with sales on demand strategy
• Proven experience developing programs that accelerate large deal sales pipeline maturity
• Ability to build a scalable, profitable demand machine including proficiency with a wide variety of demand channels
• Highly analytical, data-driven, and target focused
• Strong leadership and the ability to partner effectively across the organization

What's in it for you

• 401k matching + Competitive equity package
• Excellent Medical, Dental and Vision health benefits
• Fertility & Family Forming Benefits
• Flexible time off
• Lunch, snacks and drinks provided in the office
• Wellbeing benefit and WFH equipment allowance
• Annual learning and development allowance to grow your skills and career
• Up to $2,000 of charitable donation match