Marketing Operations Senior Manager - CVS Media Exchange (CMX)

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
 
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Our Customer Success and Growth Organization is at the heart of our member, patient, and customer experiences as we have a unique focus on defining meaningful moments for those we serve. Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborative and agile environment. 

Position Summary

CVS Media Exchange (CMX) uses The Power of the Everyday Purchase™ to enable advertisers to reach valuable health and wellness shoppers wherever they are, employing our deep ExtraCare® data and predictive analytics to anticipate shopper needs and deliver personalized

communications.

CMX is currently seeking its next Senior Manager, Marketing Operations which is responsible for building and sustaining enhanced capabilities that support efficient management and execution of the CMX Marketing portfolio. CMX Marketing Operations drives operational efficiency and excellence in execution by building, using, and monitoring processes and tools that optimize the way the CMX Marketing organization works. We are enthusiastic change agents that build strategies and solutions to better enable agility and innovation, which leads to an enhanced ability to connect with people in innovative and motivating ways.

This role will be a part of the CMX Marketing Team reporting to the Lead Director, Marketing Operations. The Sr. Manager is an individual contributor that will be responsible for orchestration and project management across several cross-functional teams, allowing for the development and execution of comprehensive marketing and sales enablement strategies that work backwards from the needs of our customers and drive awareness and adoption of our advertising products and solutions.

CMX is a highly visible and anticipated initiative for CVS with aggressive growth goals over the next 3-5 years. CMX is seeking a highly motivated individual with strong digital and technology experience to help drive this growth engine. This person will be experienced at managing and delivering marketing projects from kick-off to completion and launch.

This role will become a part of a cross functional strategy & execution team that gets projects completed on time and exceeds expectations. Additionally, this role will manage multiple concurrent projects and diverse stakeholder groups to meet CMX strategic media network goals. This team member will have a keen focus on supporting revenue generating initiatives across Product Marketing and Client Solutions. Working with cross functional team members, the Sr. Manger will meticulously organize and keep projects moving forward from the front lines, updating key partners about progress, and overcoming all the inevitable hurdles along the way.

PRIMARY DUTIES AND RESPONSIBILITES:

• Manage multiple concurrent projects across teams that build marketing and sales enablement material which showcases commercially relevant assets within presentations, product videos, sell sheets, case studies, infographics, PR and more
• Create project plans that drive go-to-market strategies and key product launches, and revise to meet changing requirements and deadlines
• Oversee all aspects of projects: scope, risk, schedule, quality, and communication to stakeholders' fullest satisfaction
• Lead status meetings and capture, store, and distribute meeting notes
• Evaluate new work requests, identify resources needed, assign individual responsibilities, and schedule action items
• Provide regular updates and progress reports to key team members, including executive leadership
• Be a point of escalation for all issues and changes to existing plans
• Coordinate internal reviews and quality assurance. Keep track of lessons learned and share with all team members
• Participate in brainstorming sessions to develop processes and workflows to align with business goals
• Lead lookback