Large Store Customer Management Director, Winn-Dixie

Who We Are:
• Coca-Cola Beverages Florida, LLC (Coke Florida) is a family-owned independent Coca-Cola bottler that is the third largest privately-held and the sixth largest independent Coca-Cola bottler in the United States.
• Coke Florida sells, markets, manufactures and distributes over 600 products of The Coca-Cola Company and other partner companies including Monster Beverage Corporation and BODYARMOR.
• In 2025, for the 4th year in a row, Coke Florida was named as a US Best Managed Company by Deloitte Private and The Wall Street Journal. This program recognizes outstanding U.S. private companies and the achievements of their management teams in four key areas: strategy, ability to execute, corporate culture, and governance/financial performance.
What We Offer:
Eligible full time Coke Florida Associates can participate in our Total Rewards Program which includes:
• Total Wellness Programs including health, dental and vision plans
• 401K program with healthy company match
• Supplemental Life Insurance
• Three weeks of vacation pay, and 10 company paid holidays*
• Tuition reimbursement
• Employee Assistance Programs (EAP)
• Competitive compensation


What you’ll do:
Coca-Cola Beverages Florida is seeking a highly strategic and relationship driven Director of Customer Management to lead the executive partnership with Winn-Dixie across the Large Store channel. In this role, you will represent the Coca-Cola system and bottling network as the senior point of contact, driving mutually beneficial short and long term growth through customer leadership, commercial strategy, and execution excellence.
You will guide a customer-facing sales team, elevate Large Store selling capabilities, and serve as the internal subject matter expert for all Large Store channel activity. Your leadership will play a critical role in shaping a world class selling organization and influencing results across the Coca-Cola system.

Roles and Responsibilities:
Customer & System Leadership
• Serve as the senior Coke Florida representative to Winn-Dixie, influencing at the executive level.
• Act as the system spokesperson and subject matter expert for Large Store channel strategy.
• Bring forward opportunities that leverage full CCBF capabilities, including Commercial Leadership, Product Supply, Marketing, and more.
• Lead CMA development and communicate Large Store channel plans internally and externally.
• Lead Joint Business Planning (JBP) and build a multi-year strategy for Winn-Dixie and CCBF.
• Communicate with senior management to influence and drive Large Store business results.
• Represent Coke Florida in key internal and external meetings, including senior-level customer engagements.

Commercial Leadership & Growth
• Maximize volume, share, revenue, and profit for both Coke Florida and Winn-Dixie.
• Drive growth within the existing business and identify new business opportunities.
• Oversee pricing architecture, price/package planning, program frameworks, and promotional strategy.
• Develop and implement customer-specific business plans with objectives, strategies, and initiatives tailored to the Large Store environment.
• Establish channel-specific initiatives including brand, package, merchandising, and activation priorities.

Execution Excellence
• Lead execution performance with focus on:
◦ PicOS precision
◦ Forecast accuracy
• Ensure strong plan delivery across Regions through a team of Sales Associates.
• Set executional standards for brand, package, merchandising, and activation within the Large Store channel.
• Lead annual Regional Large Store plan achievement across segmented territories.

Revenue Management & Financial Performance
• Improve revenue management through TPO insights and operational cost optimization (delivery, BD&L, pricing accuracy).
• Partner with Revenue Management to create pricing and package strategies that improve price realization and profitability.
• Oversee promotional activity and cost efficiency initiatives that strengthen financial performance.

Cross-Functional Collaboration
• Collaborate with National Sales/Customer teams, Business Planning & Analysis, Revenue Management, Packaging/Innovation, and Marketing to develop holistic strategies and programs.
• Partner with Retail Marketing to develop and execute in-store merchandising and shopper-marketing solutions that drive conversion and revenue.
• Lead and participate in cross-functional special projects that advance CCBF’s strategic growth priorities.

People Leadership & Development
• Lead and develop a team responsible for regional customer execution and business plan delivery.