Global Director Market Development and Strategy – Sickle Cell Disease

Job Title: Global Director Market Development and Strategy – Sickle Cell Disease

Location: Cambridge, MA

About the Job

This individual’s primary role is commercial accountability for the Rilzabrutinib global market development strategy and market activation. The role is responsible for developing integrated marketing and educational strategies and tactics to support best-in-class commercialization of Rilzabrutinib for Sickle Cell Disease (SCD).

A key responsibility will be to design and deliver both short-term and long-term marketing and educational strategies, programs, and tactics associated with marketing Rilzabrutinib for Sickle Cell Disease. This individual will also be responsible for implementing market shaping initiatives with health care providers, key hematology congresses, patient advocacy organizations, and other critical stakeholders in the provider and advocacy community.

This role reports into the Global TA Head Rare Disease Launches and will be based in Cambridge, Massachusetts. This role will serve as the Commercial Lead on SCD Global Product Team (GPT). GPT serves as the central cross-functional governance body responsible for strategic oversight and coordination of a product's development journey from early-stage research through commercialization. This position will have direct interface with global thought leaders, patient advocacy associations, clinical development, Global Medical Leadership, Regulatory, Medical Affairs, Product Communications, and lead agency partners.

This Sickle Cell Disease indication has blockbuster potential, and we are looking for an exceptional leader with a proven track record of building blockbuster brands.  As key clinical development milestones occur, SCD will evolve into a focused Global Brand Team.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities:

• Translate the science into actionable and impactful marketing and educational strategies and tactics that resonate with core physician and stakeholder audiences.

• Lead the development and delivery of a KOL- and customer-validated Rilzabrutinib disease and science story in partnership with Clinical Development and Global Medical Affairs.

• Provide oversight and commercial accountability for Global Corporate Affairs policy-shaping strategy and patient mobilization efforts to drive improved access to care for individuals with Sickle Cell Disease.

• Collaborate with Global Launch TA Head to develop the commercial ambition for the SCD Indication (short, mid, and long term) and deploy strategies to achieve business goals; act as the primary internal "champion" for “rilzabrutinib SCD indication” and represent the indication in presentations to senior management.

• Create a Global KOL communication platform and manage a KOL engagement plan.

• Lead global mapping, research, and execution of key thought leader influence and Centers of Excellence engagement strategies.

• Develop a Global Market Development launch readiness plan with ownership of specific pre-launch deliverables and KPIs.

• Design and execute the Global Peer-to-Peer education strategy and program along with outcomes measurement.

• Serve as the Global Marketing lead ensuring alignment across Global Medical Leadership, RML Teams, Publications, Outcomes, and other cross-functional partners.

• Build and maintain strong relationships with internal stakeholders and cross-functional teams that support the brand.

• Manage agencies and vendors to develop and execute tactical marketing and educational programs.

• Develop a comprehensive understanding of Sickle Cell Disease, the competitive landscape, and the broader market to design high-impact and differentiating market conditioning strategies.

• Serve as the Marketing lead for Sickle Cell Disease congresses (e.g., ASH, SCD-focused medical meetings, and other hematology events).

• Lead Advisory Board planning and execution, including management of physician working groups.

• Coordinate Competitive Intelligence (CI) and develop competitive positioning and containment strategies.

About You

• As this is a strategic area of investment for Global Rare Disease, direct experience working in the