Manager, Trade Marketing LATAM

Journey with us! Great vacations begin with great employees! Combine your experience and sense of adventure by joining our exciting team of employees in Miami, FL. Royal Caribbean Cruises Ltd. is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

 

This role will work onsite at our offices in Miami, FL

 

 

POSITION SUMMARY

The Trade Marketing Manager is responsible for the overall operation and strategy in the Marketing Team; promotions, events, trade shows, branding, ROI analysis, market analytics, development, Web and Social Media strategy, business development and business plans for Latin America & Caribbean. This market, with more than 26 Representatives and 15+ Top Accounts in Mexico is crucial for Royal Caribbean global growth. Works closely with the International Trade Marketing Teams, Sales Team, and other key departments, to ensure all the tools and resources are in place to increase revenue.

This position reports directly to AVP Latin America and manages a hybrid team of 5 members (2 located in Miami and 3 in Mexico)

Through insight planning will drive site personalization and segmentation strategy to create relevant content in a web-based platform to unify market, knowledge, resources, and tools.

Responsible for meeting Revenue and Pax annual goals assigned by Royal Caribbean.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• The Trade Marketing Team, divided into 6 pillars (Trade Engagement, Events & PR, Promotions & Trade Communications, Training and Development, Overall Branding and Reporting & analytics) will lead the annual marketing strategy and execution in the market.
• Lead the Marketing process and cross-functional team to ensure high quality and timely execution of campaigns, initiatives, and ad-hoc projects in the region.
• Responsible for evaluating the effectiveness of the sales and marketing initiatives across the countries and influence decision making to maximize exposure and ROI.
• Conduct on-going audits of local wave trends and educate corporate teams of Holiday impact on bookings (Easter, National Holidays, local Summer Vacations, Regional Holidays)
• Consolidates and becomes the expert of regional and market specific commercial data and intelligence.
• Overall support to AVP and Latin America’s Team
• 15-20% International travel

 

The Trade Marketing Manager leads:

• Marketing Communications/Trade collateral: responsibility for briefing new campaigns and global promotions, requiring B2B or B2B2C adaptation. Creation of Trade or consumer facing flyers, Banners, POS, Copy and creative assets for Sales and partners.
• Trade Website: in charge of updating the content of current web, making sure all offers, company information and news are always up to date. Create, communicate and manage Royal Caribbean regional SM Channel and cooperate and audit Travel Partners SM initiatives.
• Social Media: Ownership of the B2B social media monthly content calendar and Royal Caribbean Travel Agents FB/IG page; writing posts, reply to messages as well as overseeing/audit all trade social media accounts.
• Travel Agency Sales and Marketing toolkit: day to day supervision of trade website where all our campaigns and brand templates are available for trade partners to download and use for local campaigns. Work closely with other departments to make sure the toolkit contains the most relevant information for the trade.
• Events: calendar management of all onboard and on-land function across the region to promote, reinforce and elevate brand exposure; not limited to Site inspections, Seminars at sea, virtual and presential events. Owner of annual Awards event. Overall support for other international events.
• Learning & Development: responsible for annual internal and external training plan to keep Sales Team and partners updated with all latest information and resources (concept, creation and execution)
• Public Relations & Media: liaison with PR to work with all corporate news as well opportunities to elevate brand presence.
• Trade Media and Advertising: based on agreed media plan work with agencies to create print advertising and ensure all deadlines are fulfilled.
• Trade Incentives and Initiatives: responsible to create and deploy annual sales incentives for Travel Partners and provide overall support/approvals for in-market initiatives.  
• Analytics & Reporting: responsible for running monthly stats on trade campaign and digital performances (Trade website, email, social). Own weekly Sales & Marketing reports.
• Marketing Budget: The day-to-day management of the trade marketing budget by ensuring that brand exposure is raise