Senior Analyst, Marketing Automation

Orchestrate the Future of Healthcare Marketing: Senior Analyst, Marketing Automation at CMI Media Group Do you thrive on turning data into dynamic customer journeys? Are you passionate about using technology to improve healthcare outcomes? CMI Media Group, the industry leader in healthcare marketing, is seeking a driven and detail-oriented Senior Analyst, Marketing Automation to join our innovative Customer Experience Management (CXM) team. In this role, you'll be on the front lines of building and optimizing omnichannel campaigns that engage healthcare professionals and empower patients. What You'll Do: 

• Be the Architect: Configure and launch automated, omnichannel campaigns using CMI Media Group's proprietary marketing orchestration platform.
• Nail the Details: Develop and maintain detailed Business Rules Documents (BRDs) that outline campaign design, data sources, and program logic.
• Master the Data Flow: Demonstrate a strong understanding of data integrations and apply next-best-action business rules to create seamless customer experiences.
• Collaborate & Conquer: Partner with internal teams, clients, and creative agencies to gather requirements, manage assets, and ensure campaign alignment.
• Analyze & Optimize: QA live programs, analyze performance data, and identify opportunities to enhance campaign effectiveness.

What You'll Bring: 

• 2-5 years of experience working with marketing automation, marketing data management, CRM, or similar MarTech platforms.
• Exceptional communication and collaboration skills. You thrive in a team environment and can effectively communicate complex information to diverse audiences.
• Meticulous attention to detail and a passion for precision in documentation and data management.
• Strong organizational and project management skills to keep multiple campaigns running smoothly.
• Proficiency in Microsoft Excel and PowerPoint. 

Bonus Points: 

• Experience in pharma marketing or at a media agency.
• Experience with DOMO or similar business intelligence platforms.
• Expertise with marketing automation platforms like Salesforce Marketing Cloud, Adobe Campaign, Marketo, Eloqua, Pardot, or Hubspot.

Why CMI Media Group? At CMI Media Group, we're not just building campaigns, we're building healthier futures. We're a team of 850+ healthcare marketing experts driven by a shared passion for making a difference. We offer a collaborative and supportive environment where you'll have the opportunity to learn from the best, make a real impact, and grow your career.The base salary for this position at the time of this posting may range from $40,000 to $75,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.Join us and dive into the heartbeat of digital marketing analytics! Be the catalyst behind our success! Apply now to spark a thrilling journey of data-driven achievements!