Senior Director, Digital Strategy & Activation - Women's Healthcare

 

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

 

Senior Director, Digital Strategy & Activation - Women's Healthcare 

 

Senior Director, Digital Strategy & Activation – Women’s Healthcare (Franchise)

 

The Senior Director, Digital Strategy & Activation – Women’s Healthcare is responsible for leading and coordinating digital strategy and activation across the Women’s Healthcare franchise, spanning both HCP and patient audiences. This role provides franchise‑level oversight and alignment across large, complex digital ecosystems supporting the IUD and menopause portfolios.

 

The role partners closely with Product Leads and Product Squads to ensure digital strategies are sequenced, integrated, and optimized across brands with different business maturity profiles. In addition, this leader serves as a change agent and thought leader, helping elevate WHC marketing strategy through the adoption of advanced digital capabilities, including AI, and by staying ahead of emerging industry and platform trends.

 

Key Accountabilities

 

Franchise‑Level Digital Strategy & Orchestration (HCP and Patient)

• Own and synchronize digital strategy across both HCP and patient audiences for the WHC franchise, ensuring cohesive and coordinated approaches across the IUD and menopause portfolios.
• Align priorities, learning agendas, and activation focus across brands to support total franchise performance.
• Balance the needs of a mature, large‑scale IUD franchise with a menopause brand in launch and learning mode, ensuring appropriate focus, sequencing, and experimentation.

 

Strategic Oversight Across Digital Ecosystems

• Provide strategic oversight across multi‑channel digital ecosystems, including paid media, owned platforms, social, influencer, CRM, and patient engagement programs.
• Identify cross‑brand dependencies, opportunities, and risks that require franchise‑level coordination rather than brand‑specific optimization.
• Ensure clarity and consistency in how digital strategies are translated into activation across Product Squads.

 

Marketing Thought Leadership & Change Leadership

• Act as a change agent and digital thought leader in advancing Women’s Healthcare marketing strategy, bringing forward new approaches to improve effectiveness and impact.
• Champion the practical and strategic application of AI across digital, media, content, and analytics to improve personalization, speed to market, efficiency, and decision‑making.
• Stay ahead of evolving industry, platform, media, and consumer trends, translating external best practices into actionable, brand‑relevant strategies.
• Influence how WHC adopts and scales modern marketing capabilities in partnership with enterprise and DSPO teams.

 

Leadership, Guidance & Execution Coordination (No Direct Reports)

• Guide and prioritize the work of one junior digital strategist (Associate Director level), ensuring clear expectations, strong strategic thinking, and effective pull‑through of franchise priorities.
• Provide direction and coordination to in‑house media activation, content, and campaign activation teams to enable strong execution and ongoing optimization on behalf of the franchise.
• Ensure alignment across strategy, media, content, and campaign execution, maintaining focus on performance and outcomes.

 

Cross‑Functional Partnership

• Partner closely with Customer Engagement, Medical, Market Access, Analytics, and Agency teams to ensure digital activation complements broader brand and franchise strategies.
• Serve as a franchise‑level digital thought partner, bringing clarity, perspective, and al