Assistant Director, Content

Department

Booth Marketing: Creative

About the Department

The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges.

Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.

Chicago Booth is proud to claim:
-an unmatched faculty.
-degree and open enrollment programs offered on three continents.
-a global body of nearly 56,000 accomplished alumni.
-strong and growing corporate relationships that provide a wealth of lifelong career opportunities.

As part of the world-renowned University of Chicago, Chicago Booth shares the University's core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment.

For more information about the University of Chicago Booth School of Business, please visit: http://www.chicagobooth.edu/.

Job Summary

The Assistant Director of Content at the University of Chicago Booth School of Business helps to elevate Chicago Booth’s global awareness, lead generation, and faculty research across all of Booth’s marketing channels. In this junior-level role, they ensure content is strategic, engaging, creative, error-free, and communicated through Booth’s brand voice. The Assistant Director of Content has a passion for storytelling, leveraging data, and working collaboratively to craft compelling narratives that resonate with diverse audiences, from prospective students to alumni to global business leaders. As a key member of the Brand Team, the Assistant Director of Content fosters an environment of innovation, collaboration, and continuous improvement in support of Booth’s mission and values.

Responsibilities

• Collaborates closely with Creative and Digital Teams to develop content that is engaging, brand-aligned, and strategically supports departmental objectives.
• Working alongside and reporting to the Director of Content, develops new pages and sections on chicagobooth.edu, from contributing to initial website content strategy to building out pages within our CMS, Sitecore, helping to ensure web pages meet best practices for content, SEO, and overall digital engagement.
• Proactively ensures content across chicagobooth.edu is up-to-date and make updates as needed. Works closely with the Director of Content on the content governance of Booth’s website. Makes daily updates to chicagobooth.edu.
• Helps with content migration projects on chicagobooth.edu.
• Contributes regularly to Booth’s storytelling efforts on its enterprise social media channels, from brainstorming new tactics to interviewing students, alumni, and faculty, to writing content.
• Contributes to Booth’s storytelling and content creation efforts for its online story hub, Booth Stories, including interviewing students, alumni, and faculty. Additionally, factchecks articles, writes articles, and builds stories in Booth’s CMS.
• Develops content for email marketing campaigns, ensuring copy follows best practices, brand style guide, and brand voice.
• Proofreads content across marketing channels for factual accuracy, grammar, spelling, and adherence to Booth’s in-house style guide.
• Develops marketing communications, advertising, or publicity materials with a moderate level of guidance from others. Develops, plans, and coordinates the development and production of marketing and publicity materials and campaigns, ensuring deadlines and budgets are met.
• May train the work of lower level marketing staff.
• Performs other related work as needed.

Minimum Qualifications

Education:

Minimum requirements include a college or university degree in related field.

Work Experience:

Minimum requirements include knowledge and skills developed through 2-5 years of work experience in a related job discipline.

C