Business Development Manager II – Griddles and Charbroilers

Company Description

Position Summary:

Vulcan, recognized by chefs and operators around the world as the best-in-class supplier for premier, energy-efficient foodservice equipment, is seeking a motivated and energetic Business Development Manager (BDM) to join our team. The Business Development Manager (BDM) will work closely with the marketing and culinary teams to enable sales and continue enhancing the Vulcan culinary experience through product training development, hands-on product demonstrations, marketing collateral, content creation, and cross-functional leadership. 

Scope & Function

The Business Development Manager (BDM) is a highly visible position that reports to the Senior Director of Sales Operations requiring a strong and open partnership with the manager to grow and position the business for long-term success. This position works collaboratively with the operations, engineering, and other team members along with the field sales selling organization.  

Exceptional business acumen, selling skills, and interpersonal skills are required to build the respect and trust necessary to influence the internal Operations team and Field Sales Organization.

The BDM is the product sales expert for Vulcan’s portfolio of Griddles and Charbroilers. The BDM understands the competitive landscape, has a positive attitude, and has a get it done to drive to be number one in their portfolio of products. The BDM is responsible for building business relationships across the company and with customers. The BDM trains, influences, recommends, and specifies their product portfolio to a diverse base within the industry including the company’s food service sales organization, dealer/distributor partners, foodservice consultants, and end customers that cross numerous business segments.

Essential functions include: Driving sales working in field with our manufacturer sales representatives, national account managers, field sales, dealers, end customers, and foodservice consultants; Be the expert in competitive/comparative landscape of product and pricing; Conduct product line training at the company training center in Baltimore, MD and in field; Creation and revision of company promotional materials and for new products; Work national and regional tradeshows/conferences; Work collaboratively as a team member across all platforms to drive company initiatives.

A competitive and winning attitude is essential as the BDM develops and executes tactical plans by product category to meet sales goals including market share gains in a highly competitive environment.

As a leading member of the product team, the BDM will contribute to both the Annual Operating Plan (AOP) and Long-Range Plan (LRP).

Job Description

• Follow and execute ITW Enterprise Strategy, ITW Toolkit, Core Values, and Code of Conduct as a leader of the business.
• Coordinate sales and promotional efforts for multiple product lines to achieve annual objectives.
• Influence the Field Sales Organization to promote key products through ongoing training, updates, and promotions.
• Establish and maintain close ties with independent sales representatives frequently joining on dealer sales calls to train and support dealer sales representatives.
• Develop a regular factory presence with targeted dealers to strengthen brand alliance and grow sales.
• Support the Field Sales Organization and dealer network by responding to product line questions as well as pricing and lead time inquiries on a daily basis.
• Lead product training efforts including content creation, presentations, and demonstrations on-site and at dealer locations and buying group events while contributing to the ongoing success of the Vulcan Experience.
• Represent product lines at national and regional industry association trade shows and coordinate the display of show equipment and related promotional materials.
• Monitor competitive pricing on a regular basis and provide competitive analysis for key product lines.
• Identify unmet customer needs and support the development of new features and breakthrough products including a lead role in the development of go-to-market strategies, pricing, and promotions.
• Lead annual price book update including new product listings as well as revisions to options and pricing.
• Develop a presence with end-users in target markets by attending and supporting regional associations, conferences, and trade groups.
• Create and maintain brochures, specifications, sell sheets and other promotional material including on-line content and videos working in conjunction with shared corporate resources and external agencies.
• Participate in special projects as needed including market research and the development of the Annual Operating Plan (AOP) and Long-Range Plan (LRP).